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28. JCF

Zion The 28th edition of the Jewish Culture Festival coincided with the 70th anniversary of the founding of the State of Israel, and its theme was Zion – the embodiment of longing, dreams, and the vision of the Promised Land.

28. JCF

Zion The 28th edition of the Jewish Culture Festival coincided with the 70th anniversary of the founding of the State of Israel, and its theme was Zion – the embodiment of longing, dreams, and the vision of the Promised Land.

28. JCF

Zion The 28th edition of the Jewish Culture Festival coincided with the 70th anniversary of the founding of the State of Israel, and its theme was Zion – the embodiment of longing, dreams, and the vision of the Promised Land.

A winding road crosses a rocky desert landscape beneath a deep navy sky, with the scene rendered in cool violet tones.
Jewish Culture Festival logo: a white geometric lion with stylised lettering on a transparent background.

Festival visual identity:

Assumptions

Research, trends

Style and tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Motion design

Implementation

Venue signage

Animations

Music

Festival prints

Posters, banners

Social media communication framework

Material selection, technical preparation

Website

Web design

Front-end development

Back-end development

System integration

A winding road crosses a rocky desert landscape beneath a deep navy sky, with the scene rendered in cool violet tones.
Jewish Culture Festival logo: a white geometric lion with stylised lettering on a transparent background.

Festival visual identity:

Assumptions

+

Visual identity

+

Implementation

+

Website

+

A winding road crosses a rocky desert landscape beneath a deep navy sky, with the scene rendered in cool violet tones.
Jewish Culture Festival logo: a white geometric lion with stylised lettering on a transparent background.

Festival visual identity:

Assumptions

Research, trends

Style and tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Motion design

Implementation

Venue signage

Animations

Music

Festival prints

Posters, banners

Social media communication framework

Material selection, technical preparation

Website

Web design

Front-end development

Back-end development

System integration

Zion, made from iridescent holographic foil, embossed or applied on festival materials, became the most distinctive element of the identity, emphasizing the dreamlike character of the festival’s visual presentation.

Zion, made from iridescent holographic foil, embossed or applied on festival materials, became the most distinctive element of the identity, emphasizing the dreamlike character of the festival’s visual presentation.

Zion, made from iridescent holographic foil, embossed or applied on festival materials, became the most distinctive element of the identity, emphasizing the dreamlike character of the festival’s visual presentation.

  • A tall desert poster with the large word “SYJON” unfurls onto pale sand against a black backdrop.
  • Two posters stand side by side on sand, pairing desert views with large blue “SYJON” and yellow “ZION” lettering.
  • Two tall “SYJON” and “ZION” posters over desert photographs stand against a black wall above pale sand.
  • Festival badges, postcards and printed pieces lie on a black surface, combining desert photographs with colourful “SYJON” and “ZION” titles.
  • A white poster with a gradient “SYJON” title stands upright on pale sand against a black wall.
  • A stack of white printed pieces with a large multicoloured “SYJON” title lies diagonally on black, its page edges forming a colour gradient.
  • An open festival catalogue rests on black, with two text columns on the left page and a desert photograph beneath a blue sky on the right.
  • An open catalogue on black pairs a photograph of sandy hills on the left with programme text and small pictures on the right.
  • Two pages of an open catalogue show the festival programme set in narrow black columns on white paper.
  • An open catalogue shows the large heading “SAMBATION”, programme copy and a black-and-white street photograph on the right page.
  • A “SYJON” poster fills a street billboard while festival visitors and a cyclist stand in front of it.
  • A small illuminated “ZION” poster hangs on a concrete wall beside a large black banner with white marks.
  • Two festival signs hang on the corner of a stone building; the nearer one has a blue-pink background and the title “SYJON”.
  • A white vertical flag with a gradient “ZION” title hangs from an ornate townhouse façade above the street.
  • Visitors dance in a dark venue under coloured lights, with silhouettes and raised hands in the foreground.
  • A “ZION” poster wraps a cylindrical advertising column among green trees beside a park path.
  • A singer performs on stage beside an illuminated lion mark and the number “28” on a black wall.
  • A crowd watches an outdoor concert at night as violet and blue spotlights illuminate the stage.
A group of musicians performs before an audience in a dark venue, with a large illuminated “ZION” title behind the stage.
A group of musicians performs before an audience in a dark venue, with a large illuminated “ZION” title behind the stage.

2018

Design & Art Direction:

Oksana Shmygol, Tomasz Jurecki, Julek Wierzchowski

Website:

Maciek Mach, Jan Drozd, Piotr Baran, Mirek Kliś

2018

Design & Art Direction:

Oksana Shmygol, Tomasz Jurecki, Julek Wierzchowski

Website:

Maciek Mach, Jan Drozd, Piotr Baran, Mirek Kliś

2018

Design & Art Direction:

Oksana Shmygol, Tomasz Jurecki, Julek Wierzchowski

Website:

Maciek Mach, Jan Drozd, Piotr Baran, Mirek Kliś

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

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© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte