29. JCF: Earth

The 29th Jewish Culture Festival initiated a cycle dedicated to the four elements. Its first installment was earth. It’s various facets and interpretations were the main theme of the event’s visual identity.

29. JCF: Earth

The 29th Jewish Culture Festival initiated a cycle dedicated to the four elements. Its first installment was earth. It’s various facets and interpretations were the main theme of the event’s visual identity.

29. JCF: Earth

The 29th Jewish Culture Festival initiated a cycle dedicated to the four elements. Its first installment was earth. It’s various facets and interpretations were the main theme of the event’s visual identity.

A close view of rippling sand dunes fills the frame in warm beige and brown tones.
Jewish Culture Festival logo: a white geometric lion with stylised lettering on a transparent background.

Festival visual identity:

Assumptions

Research, trends

Style and tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Motion design

Music

Implementation

Venue signage

Animations

Festival prints

Posters, banners

Social media communication framework

Material selection, technical preparation

Website

Web Design

Front-end development

Back-end development

System integration

A close view of rippling sand dunes fills the frame in warm beige and brown tones.
Jewish Culture Festival logo: a white geometric lion with stylised lettering on a transparent background.

Festival visual identity:

Assumptions

+

Visual identity

+

Implementation

+

Website

+

A close view of rippling sand dunes fills the frame in warm beige and brown tones.
Jewish Culture Festival logo: a white geometric lion with stylised lettering on a transparent background.

Festival visual identity:

Assumptions

Research, trends

Style and tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Motion design

Music

Implementation

Venue signage

Animations

Festival prints

Posters, banners

Social media communication framework

Material selection, technical preparation

Website

Web Design

Front-end development

Back-end development

System integration

A vertical festival composition layers orange rock, blue sky and palm leaves behind a white card naming the 29th edition in English.

Earth – according to the PWN Dictionary of the Polish Language: 1. The third planet of the Solar System; 2. A layer of sand, clay, humus, etc. forming the land surface; 3. The surface on which people move; 4. Land that is someone’s property; 5. Colloquially – the floor; 6. An area forming a certain whole, e.g., ethnographic, geographic; 7. Land; 8. Country, homeland; 9. One of the four elements constituting nature.

Earth – according to the PWN Dictionary of the Polish Language: 1. The third planet of the Solar System; 2. A layer of sand, clay, humus, etc. forming the land surface; 3. The surface on which people move; 4. Land that is someone’s property; 5. Colloquially – the floor; 6. An area forming a certain whole, e.g., ethnographic, geographic; 7. Land; 8. Country, homeland; 9. One of the four elements constituting nature.

Metallic gold, always present in the visual identity of the JCF, took on a copper hue this time, and the visualization was based on everything close to the earth. Or Earth.

Metallic gold, always present in the visual identity of the JCF, took on a copper hue this time, and the visualization was based on everything close to the earth. Or Earth.

Metallic gold, always present in the visual identity of the JCF, took on a copper hue this time, and the visualization was based on everything close to the earth. Or Earth.

  • A print with wood grain and green leaves curls over an orange backdrop, with a white festival card placed in front.
  • Festival prints featuring palms, rocks and sand are spread across a pale surface alongside a white card bearing the Polish title.
  • White fabric carrying the large Polish title „29. Festiwal Kultury Żydowskiej Kraków” lies diagonally on an orange background.
  • A white programme cover with the orange title of the 29th festival rests over prints showing rocks and palms on an orange background.
  • An open programme with a white title page rests over layered prints of rock, a tree and palm leaves.
  • An animated view of the 29th festival programme cycles through its dark cover, palm and rock imagery and open pages on pale stone.
  • An unfolded events programme with columns of dates and descriptions lies on an orange surface beside two stones.
  • Three festival badges in white, green and orange lie on speckled stone beneath a palm leaf.
  • A dark postcard bearing the orange Polish title „29. Festiwal Kultury Żydowskiej Kraków” lies on a pale stone surface.
  • A white card naming the 29th festival and a palm-tree postcard lie diagonally across an orange-and-white surface.

In the heart of Krakow’s Kazimierz, a large tent was erected, marking the area for festival meetings and events.

In the heart of Krakow’s Kazimierz, a large tent was erected, marking the area for festival meetings and events.

In the heart of Krakow’s Kazimierz, a large tent was erected, marking the area for festival meetings and events.

  • An evening crowd gathers around illuminated festival tents in front of a brick building in Kraków.
  • A man pastes a 29th Jewish Culture Festival poster onto a cylindrical advertising column among trees.
  • A large palm-themed poster with the Polish title of the 29th festival hangs on a townhouse corner above the street.
  • A white vertical flag with the orange title of the 29th festival stands among visitors near the festival tents.
  • A street billboard shows a palm landscape and a white card with the festival's Polish title as a woman walks past.
  • A cylindrical advertising column with a turquoise-and-orange festival poster stands in a square before historic buildings.

JCF volunteers – Machers – wore unique, hand-dyed festival t-shirts with organic patterns and metallic copper applications.

JCF volunteers – Machers – wore unique, hand-dyed festival t-shirts with organic patterns and metallic copper applications.

JCF volunteers – Machers – wore unique, hand-dyed festival t-shirts with organic patterns and metallic copper applications.

Two musicians perform on a dark stage beside a turquoise projection of rock textures and palm leaves.
Two musicians perform on a dark stage beside a turquoise projection of rock textures and palm leaves.
Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte