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30 JCF: Fire

The 30th edition of the Jewish Culture Festival continued the element-themed cycle started in the previous edition. This time, the focus was on FIRE.

30 JCF: Fire

The 30th edition of the Jewish Culture Festival continued the element-themed cycle started in the previous edition. This time, the focus was on FIRE.

30 JCF: Fire

The 30th edition of the Jewish Culture Festival continued the element-themed cycle started in the previous edition. This time, the focus was on FIRE.

An outdoor stage lit by pink and white spotlights stands before an evening crowd of festival visitors.
Jewish Culture Festival logo: a white geometric lion with stylised lettering on a transparent background.

Visual identity of the festival:

Assumptions

Research, trends

Style and tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Motion design

Implementation

Venue signage

Animations

Festival prints

Posters, banners

Social media communication framework

Material selection, technical preparation

Website

Web design

Front-end development

Back-end development

System integration

An outdoor stage lit by pink and white spotlights stands before an evening crowd of festival visitors.
Jewish Culture Festival logo: a white geometric lion with stylised lettering on a transparent background.

Visual identity of the festival:

Assumptions

Research, trends

Style and tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Motion design

Implementation

Venue signage

Animations

Festival prints

Posters, banners

Social media communication framework

Material selection, technical preparation

Website

Web design

Front-end development

Back-end development

System integration

An outdoor stage lit by pink and white spotlights stands before an evening crowd of festival visitors.
Jewish Culture Festival logo: a white geometric lion with stylised lettering on a transparent background.

Visual identity of the festival:

Assumptions

+

Visual identity

+

Implementation

+

Website

+

To the usual copper-gold color, we added a psychodelically iridescent combination of pink and orange, which was used in prints, social media, and outdoor lighting through appropriately chosen illumination.

To the usual copper-gold color, we added a psychodelically iridescent combination of pink and orange, which was used in prints, social media, and outdoor lighting through appropriately chosen illumination.

To the usual copper-gold color, we added a psychodelically iridescent combination of pink and orange, which was used in prints, social media, and outdoor lighting through appropriately chosen illumination.

This time, the usual catalog was replaced with a program in the form of a foldable poster featuring the event schedule on the front, further boosting the festival’s presence in the urban space.

This time, the usual catalog was replaced with a program in the form of a foldable poster featuring the event schedule on the front, further boosting the festival’s presence in the urban space.

This time, the usual catalog was replaced with a program in the form of a foldable poster featuring the event schedule on the front, further boosting the festival’s presence in the urban space.

  • An older man in a beret and glasses reads a pink-and-orange programme for the 30th festival in a bright interior.
  • Several people browse printed programmes for the 30th festival outside a building, with an orange poster behind them.
  • A woman holds a large programme for the 30th festival, bearing an orange-pink illustration, while talking in the street.
A poster, unfolded programme, postcards, wristbands and phone case are arranged on black in the festival's orange-pink identity.
A poster, unfolded programme, postcards, wristbands and phone case are arranged on black in the festival's orange-pink identity.

In addition to hot desert landscapes and artist photos, we also used characteristic shapes loosely drawn from synagogue architecture.

In addition to hot desert landscapes and artist photos, we also used characteristic shapes loosely drawn from synagogue architecture.

In addition to hot desert landscapes and artist photos, we also used characteristic shapes loosely drawn from synagogue architecture.

  • A man with a microphone stands on stage before a large projection of the 30th festival's orange-pink poster.
  • Three singers share a microphone in front of a screen carrying the 30th festival's orange identity.
  • A guitarist performs under warm stage lighting before a white screen bearing the festival's orange mark.
  • People dance at a festival concert under pink lights, with two motion-blurred figures in the foreground.
  • A singer performs at a keyboard with orange festival identity panels standing behind her.
  • A singer jumps with one arm raised on a brightly lit stage while the other musicians play behind him.
Desert dunes stretch beneath a pink-orange sky in the monochrome key visual for the 30th festival.
Desert dunes stretch beneath a pink-orange sky in the monochrome key visual for the 30th festival.
  • An orange-pink poster for the 30th festival wraps a green advertising column on a street outside a townhouse.
  • A 30th festival poster with an orange circle and pink figures hangs on a grey townhouse wall.
  • Green leaves partly obscure a vertical poster for the 30th festival on an advertising column beside the pavement.
  • An advertising column with an orange-pink poster for the 30th festival stands in tree shade beside a city pavement.
  • A bilingual 30th festival poster wraps a cylindrical column beside a stone façade on a shaded street.

As in the previous edition dedicated to earth, this year the shirts for the volunteers – or machers –  were made using the tie-dye technique in collaboration with the festival team, continuing the elemental theme.

As in the previous edition dedicated to earth, this year the shirts for the volunteers – or machers –  were made using the tie-dye technique in collaboration with the festival team, continuing the elemental theme.

As in the previous edition dedicated to earth, this year the shirts for the volunteers – or machers –  were made using the tie-dye technique in collaboration with the festival team, continuing the elemental theme.

  • A folded T-shirt and tote bag in pale pink and orange lie on black, with the festival lion printed on the bag.
  • Two folded T-shirts with pink-orange patterns lie on black, partly revealing lettering and the lion mark.
  • Three people pose by a metal fence wearing festival T-shirts with pink-orange prints.
  • A man in a pale festival T-shirt talks to two people in the street, with an orange poster behind him.

The event also expanded to include a new and significant part of the program – the artistic project KUMZITS, which we designed with its own distinct identity while fitting within the current festival’s visual identity.

The event also expanded to include a new and significant part of the program – the artistic project KUMZITS, which we designed with its own distinct identity while fitting within the current festival’s visual identity.

The event also expanded to include a new and significant part of the program – the artistic project KUMZITS, which we designed with its own distinct identity while fitting within the current festival’s visual identity.

  • A “KUMZITS” identity board combines brown lettering and symbols with pink drawings of fire, tents, plants and hands.
  • An unfolded “KUMZITS” print shows a brown-and-pink programme, illustrations and small text on white paper.
  • An unfolded “KUMZITS” map in a black frame pairs a site plan with pink symbols and a vertical brown wordmark.
  • A “KUMZITS” board pairs a night-time bonfire photograph with pink drawings, a brown lion and vertical lettering.
  • A visitor in a pale apron with a festival print shakes another person's hand against a green background.
  • A hand draws a pink chalk mark on dark paving beside other chalk lines and part of a garment.

The festival program was also accessible through an app and a dedicated website to this years’ edition of the festival.

The festival program was also accessible through an app and a dedicated website to this years’ edition of the festival.

The festival program was also accessible through an app and a dedicated website to this years’ edition of the festival.

A monitor on a white desk displays the 30th festival programme with a pink-orange illustration, with a phone beside it.
Three phones on black show the 30th festival's mobile screens: an illustration, the programme and content with pink icons.
A monitor on a white desk displays the 30th festival programme with a pink-orange illustration, with a phone beside it.
Three phones on black show the 30th festival's mobile screens: an illustration, the programme and content with pink icons.
A monitor on a white desk displays the 30th festival programme with a pink-orange illustration, with a phone beside it.
Three phones on black show the 30th festival's mobile screens: an illustration, the programme and content with pink icons.
Two guitarists play face to face on a stage backed by orange light bands, with a drummer behind them.
Two guitarists play face to face on a stage backed by orange light bands, with a drummer behind them.

2021

Design team:

Tomasz Jurecki, Oksana Shmygol, Julek Wierzchowski, Maciek Mach, Jan Drozd, Piotr Baran, Mirek Kliś

2021

Design team:

Tomasz Jurecki, Oksana Shmygol, Julek Wierzchowski, Maciek Mach, Jan Drozd, Piotr Baran, Mirek Kliś

2021

Design team:

Tomasz Jurecki, Oksana Shmygol, Julek Wierzchowski, Maciek Mach, Jan Drozd, Piotr Baran, Mirek Kliś

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

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© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte