× Studio Otwarte

× Studio Otwarte

×

P → A

At the beginning of the 2017/18 academic year, the Państwowa Wyższa Szkoła Teatralna in Krakow changed its name to: Akademia Sztuk Teatralnych im. St. Wyspiańskiego in Krakow.

P → A

At the beginning of the 2017/18 academic year, the Państwowa Wyższa Szkoła Teatralna in Krakow changed its name to: Akademia Sztuk Teatralnych im. St. Wyspiańskiego in Krakow.

P → A

At the beginning of the 2017/18 academic year, the Państwowa Wyższa Szkoła Teatralna in Krakow changed its name to: Akademia Sztuk Teatralnych im. St. Wyspiańskiego in Krakow.

A dancer caught in motion under blue-green light fills a dark frame with blurred hair and an outstretched arm.
AST logo: white “AST” letters set inside an irregular black mark with a slanted lower edge.

Rebranding:

Brand strategy

Brand diagnosis

Research, trends

Visual identity

Logo

Sub-brand signage system

Key visual

Implementation

Material selection, technical preparation

Communication framework templates

Performance poster templates

Brand manual

A dancer caught in motion under blue-green light fills a dark frame with blurred hair and an outstretched arm.
AST logo: white “AST” letters set inside an irregular black mark with a slanted lower edge.

Rebranding:

Brand strategy

+

Visual identity

+

Implementation

+

A dancer caught in motion under blue-green light fills a dark frame with blurred hair and an outstretched arm.
AST logo: white “AST” letters set inside an irregular black mark with a slanted lower edge.

Rebranding:

Brand strategy

Brand diagnosis

Research, trends

Visual identity

Logo

Sub-brand signage system

Key visual

Implementation

Material selection, technical preparation

Communication framework templates

Performance poster templates

Brand manual

The new logo references the construction and form of the former PWST logo, designed in the 1980s by Jerzy Napieracz.

The new logo references the construction and form of the former PWST logo, designed in the 1980s by Jerzy Napieracz.

The new logo references the construction and form of the former PWST logo, designed in the 1980s by Jerzy Napieracz.

A light grey board compares the school's 1981 mark with the 2017 “AST” logo, linked by an arrow.
A light grey board compares the school's 1981 mark with the 2017 “AST” logo, linked by an arrow.
The black “AST” mark and the full name of the Academy of Theatre Arts sit on a vivid yellow board.

Along with the new logo, a comprehensive visual identity project for AST was developed: a signage system encompassing branches, consistent typography, a color palette, and the layout for documents, printed materials, informational and promotional materials.

Along with the new logo, a comprehensive visual identity project for AST was developed: a signage system encompassing branches, consistent typography, a color palette, and the layout for documents, printed materials, informational and promotional materials.

Along with the new logo, a comprehensive visual identity project for AST was developed: a signage system encompassing branches, consistent typography, a color palette, and the layout for documents, printed materials, informational and promotional materials.

A tall yellow panel carrying a large black “A” and a small “AST” mark sits between black fields.
Five posters and part of a sixth hang on a fence: quotes, an actor and dancers. The yellow one bears the Polish claim „Dzwonili urażeni przyjaciele, by powiedzieć mu, że jest świnią.”
Five posters and part of a sixth hang on a fence: quotes, an actor and dancers. The yellow one bears the Polish claim „Dzwonili urażeni przyjaciele, by powiedzieć mu, że jest świnią.”

Posters and program brochures have a unified layout and appearance, so they immediately communicate AST at first glance.

Posters and program brochures have a unified layout and appearance, so they immediately communicate AST at first glance.

Posters and program brochures have a unified layout and appearance, so they immediately communicate AST at first glance.

A grid of AST posters on black combines photographs, illustrations and type in yellow, mint, blue and red.
A grid of AST posters on black combines photographs, illustrations and type in yellow, mint, blue and red.
A man speaks on a dark stage beside large white “AST” letters, with the photograph set on a mint board.
A man speaks on a dark stage beside large white “AST” letters, with the photograph set on a mint board.
A black tote bag, black and white T-shirts and badges bearing the contrasting AST mark are arranged on a pale board.
A black tote bag, black and white T-shirts and badges bearing the contrasting AST mark are arranged on a pale board.

2017

Design team::

Marcin Wolny, Tomasz Jurecki

2017

Design team::

Marcin Wolny, Tomasz Jurecki

2017

Design team::

Marcin Wolny, Tomasz Jurecki

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte