BABA – A fresh perspective on cuisine

Baba. An exceptional word – one of the first we utter in our lives. Simultaneously ordinary and mysterious. Similar to this new, surprisingly flavorful Wrocław bistro.

BABA – A fresh perspective on cuisine

Baba. An exceptional word – one of the first we utter in our lives. Simultaneously ordinary and mysterious. Similar to this new, surprisingly flavorful Wrocław bistro.

BABA – A fresh perspective on cuisine

Baba. An exceptional word – one of the first we utter in our lives. Simultaneously ordinary and mysterious. Similar to this new, surprisingly flavorful Wrocław bistro.

Visual identity of the restaurant:

Strategy

Visual code of categories

Research, trends

Style, tone

Visual identity

Logo

Illustrations

Graphic elements

Motion design

Written identity

Brand dictionary

Storytelling

Content

Copywriting

Selecting photos and illustrations

Photo shoot – art direction

Animations

Implementation and maintenance

Social media communication framework

Oznaczenia z zewnątrz i wewnątrz restauracji

Design system

Brand manual

Material selection, technical preparation

Website

Website design

Front-end development

Back-end development

Systems integration

Visual identity of the restaurant:

Strategy

Visual code of categories

Research, trends

Style, tone

Visual identity

Logo

Illustrations

Graphic elements

Motion design

Written identity

Brand dictionary

Storytelling

Content

Copywriting

Selecting photos and illustrations

Photo shoot – art direction

Animations

Implementation and maintenance

Social media communication framework

Oznaczenia z zewnątrz i wewnątrz restauracji

Design system

Brand manual

Material selection, technical preparation

Website

Website design

Front-end development

Back-end development

Systems integration

Visual identity of the restaurant:

Strategy

+

Visual identity

+

Written identity

+

Content

+

Implementation and maintenance

+

Website

+

With experience and culinary knowledge, BABA cooks with an open mind. In a unique way, it combines Polish and international ingredients. It plays with presentation because after all, the eyes also feast.

With experience and culinary knowledge, BABA cooks with an open mind. In a unique way, it combines Polish and international ingredients. It plays with presentation because after all, the eyes also feast.

With experience and culinary knowledge, BABA cooks with an open mind. In a unique way, it combines Polish and international ingredients. It plays with presentation because after all, the eyes also feast.

Beata Śniechowska and Tomasz Czechowski stand in the entrance to Baba restaurant, before green doors and a dark tiled floor.

BABA was created by: Beata Śniechowska, winner of the 2nd edition of MasterChef Poland, and Tomasz Czechowski. Creators of the iconic restaurant Młoda Polska.

Beata Śniechowska and Tomasz Czechowski stand in the entrance to Baba restaurant, before green doors and a dark tiled floor.

BABA was created by: Beata Śniechowska, winner of the 2nd edition of MasterChef Poland, and Tomasz Czechowski. Creators of the iconic restaurant Młoda Polska.

Beata Śniechowska and Tomasz Czechowski stand in the entrance to Baba restaurant, before green doors and a dark tiled floor.

BABA was created by: Beata Śniechowska, winner of the 2nd edition of MasterChef Poland, and Tomasz Czechowski. Creators of the iconic restaurant Młoda Polska.

The BABA logo fits perfectly with various messages, places, and surfaces, and its meaning changes depending on the context. There are no limits here. Other than ones imagination.

The BABA logo fits perfectly with various messages, places, and surfaces, and its meaning changes depending on the context. There are no limits here. Other than ones imagination.

The BABA logo fits perfectly with various messages, places, and surfaces, and its meaning changes depending on the context. There are no limits here. Other than ones imagination.

Ten black variants of Baba's paired-eye mark are arranged in five rows on a pale yellow board.
Ten black variants of Baba's paired-eye mark are arranged in five rows on a pale yellow board.
Ten black variants of Baba's paired-eye mark are arranged in five rows on a pale yellow board.

The restaurants intriguing, eclectic interior design is the work of Zuza and Piotr Paradowski’s architectural studio from Krakow.

The restaurants intriguing, eclectic interior design is the work of Zuza and Piotr Paradowski’s architectural studio from Krakow.

The restaurants intriguing, eclectic interior design is the work of Zuza and Piotr Paradowski’s architectural studio from Krakow.

  • A narrow view into the restaurant leads through green light and dark floor tiles towards the bar and tables beyond.
  • A set marble table with wine glasses stands before a brown banquette and a grey wall with a small painting.
  • The restaurant's glazed entrance has dark green frames, a pale curtain and a small white “BABA” wordmark on the glass.
  • Rows of wine glasses stand on shelves illuminated in intense green inside the bar.
  • A bright dining room with wooden chairs and set tables has dark floor tiles and decorative objects near the ceiling.
  • A wooden bar with a rounded counter stands before wall panelling and a steel hood in warm light.

We created a series of organic patterns, in which we explored various manifestations of BABA. Then, we used them to create illustrative materials both online and offline.

We created a series of organic patterns, in which we explored various manifestations of BABA. Then, we used them to create illustrative materials both online and offline.

We created a series of organic patterns, in which we explored various manifestations of BABA. Then, we used them to create illustrative materials both online and offline.

Four Baba menu variants in orange, pale yellow and blue lie on a marble background beside black illustrations.
Four Baba menu variants in orange, pale yellow and blue lie on a marble background beside black illustrations.

We prepared a set of easy-to-use template elements for social media. Posts can be created independently, even on a phone or iPad.

We prepared a set of easy-to-use template elements for social media. Posts can be created independently, even on a phone or iPad.

We prepared a set of easy-to-use template elements for social media. Posts can be created independently, even on a phone or iPad.

  • A vertical Baba story has a blue background, black illustration and the Polish claim „ZE ZBIORÓW KORZYSTAMY PRZEZ CAŁY ROK”.
  • A vertical Baba story pairs the Polish title „MIKRO LIŚCIE” with a dish on a white plate against a grey background.
  • A vertical Baba story combines a black silhouette on violet with a photograph of a set table and hands reaching for food.
  • A vertical Baba story pairs an orange Polish „REZERWACJE” card over food with a blue “LESS WASTE” panel.

We also designed the subtle branding for dishes, glassware and invitations.

We also designed the subtle branding for dishes, glassware and invitations.

We also designed the subtle branding for dishes, glassware and invitations.

See you in BABA.

See you in BABA.

See you in BABA.

2024

Design team:

Tomek Jurecki, Julek Wierzchowski, Oksana Shmygol, Oliwia Zypser, Łukasz Wojtysko, Michał Róg, Jan Drozd, Mirek Kliś

Interior design:

Zuza i Piotr Paradowscy

BABA team:

Beata Sniechowska, Tomek Czechowski

2024

Design team:

Tomek Jurecki, Julek Wierzchowski, Oksana Shmygol, Oliwia Zypser, Łukasz Wojtysko, Michał Róg, Jan Drozd, Mirek Kliś

Interior design:

Zuza i Piotr Paradowscy

BABA team:

Beata Sniechowska, Tomek Czechowski

2024

Design team:

Tomek Jurecki, Julek Wierzchowski, Oksana Shmygol, Oliwia Zypser, Łukasz Wojtysko, Michał Róg, Jan Drozd, Mirek Kliś

Interior design:

Zuza i Piotr Paradowscy

BABA team:

Beata Sniechowska, Tomek Czechowski

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte