× Studio Otwarte

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Different ways for apples

Over 6 years ago, we helped launch a brand that creates delicious products from apples. It has since become a category leader, and the number of Bracia Sadownicy enthusiasts continues to grow.

Different ways for apples

Over 6 years ago, we helped launch a brand that creates delicious products from apples. It has since become a category leader, and the number of Bracia Sadownicy enthusiasts continues to grow.

Different ways for apples

Over 6 years ago, we helped launch a brand that creates delicious products from apples. It has since become a category leader, and the number of Bracia Sadownicy enthusiasts continues to grow.

A “Bracia Sadownicy” bottle and a glass of juice stand on yellow plinths beside half an apple against a solid yellow background.

Branding marki napojów, soków, przetworów:

Stylistic assumptions

Research, trends

Style, tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Icons and infographics

Motion design

Written identity

Storytelling

Striptwriting

Packaging

Graphic concept

Preparation and supervision of printing

Implementation and maintenance

Social media framework

Promortional campaigns

Photo shoot, film – art direction

Materials templates

Selection and preparation of materials

Design system

Brand manual

Website

User Experience Design

Web Design

A “Bracia Sadownicy” bottle and a glass of juice stand on yellow plinths beside half an apple against a solid yellow background.

Branding marki napojów, soków, przetworów:

Stylistic assumptions

+

Visual identity

+

Written identity

+

Packaging

+

Implementation and maintenance

+

Website

+

A “Bracia Sadownicy” bottle and a glass of juice stand on yellow plinths beside half an apple against a solid yellow background.

Branding marki napojów, soków, przetworów:

Stylistic assumptions

Research, trends

Style, tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Icons and infographics

Motion design

Written identity

Storytelling

Striptwriting

Packaging

Graphic concept

Preparation and supervision of printing

Implementation and maintenance

Social media framework

Promortional campaigns

Photo shoot, film – art direction

Materials templates

Selection and preparation of materials

Design system

Brand manual

Website

User Experience Design

Web Design

We started off with a single product. In the beginning there was the orchard, the brothers and apple juice.

We started off with a single product. In the beginning there was the orchard, the brothers and apple juice.

We started off with a single product. In the beginning there was the orchard, the brothers and apple juice.

The hand of a person in a checked shirt holds a juice bottle among apple-tree leaves in an orchard.

We created a visual world that grows along with the brand, adapting to an expanding portfolio, new initiatives, and campaigns.

We created a visual world that grows along with the brand, adapting to an expanding portfolio, new initiatives, and campaigns.

We created a visual world that grows along with the brand, adapting to an expanding portfolio, new initiatives, and campaigns.

  • A logo board shows several “Bracia Sadownicy” marks: a round seal with apples, a black wordmark and a version on an orange bar.
  • A yellow typography board pairs an apple drawing with the Polish line „Z jabłek można zrobić wszystko. No, może prawie wszystko.”
  • A pale board gathers the Polish handwritten lines „to jest sad” and „tu jest nasz sad” with sketches of apples, hands, arrows and drops.
  • A white panel shows black lettering for “tłoczone jabłko” and “SMOOTHIE” alongside small label details.
  • An imagery board combines an apple illustration, an orchard path, a bottle in a basket and a product on orange.
  • Two rows of product colours pair bottles with rectangular orange, yellow, green, violet and pink swatches.
  • A “Bracia Sadownicy” range board arranges dozens of bottles, jars, cartons and packets in rows.
  • Six rectangular brand compositions combine orchard photos, bottles, apples and colourful panels with slogans.

A robust visual world

The brothers have created products for various palates and seasons. Every season brings new ways to enjoy apples.

A robust visual world

The brothers have created products for various palates and seasons. Every season brings new ways to enjoy apples.

A robust visual world

The brothers have created products for various palates and seasons. Every season brings new ways to enjoy apples.

A cardboard crate full of dark red apples sits in grass in front of tall yellow flowers.

Sparkling juices, thick smoothies, roasted pieces, and crisps.

Sparkling juices, thick smoothies, roasted pieces, and crisps.

The heart of the brand is located in the family orchard in Śmiłowice. In building brand recognition, we focused on connecting key elements: their own cultivation, fresh apples, and products.

The heart of the brand is located in the family orchard in Śmiłowice. In building brand recognition, we focused on connecting key elements: their own cultivation, fresh apples, and products.

The heart of the brand is located in the family orchard in Śmiłowice. In building brand recognition, we focused on connecting key elements: their own cultivation, fresh apples, and products.

A set table in an orchard, baskets of apples and bottles appear under the Polish line „Gdyby ktoś nas szukał... JESTEŚMY W SADZIE”.
A set table in an orchard, baskets of apples and bottles appear under the Polish line „Gdyby ktoś nas szukał... JESTEŚMY W SADZIE”.
  • A hand places a „tłoczone jabłko” bottle in a wicker basket among apples on the orchard floor.
  • Baskets of red and yellow apples surround three paper “Bracia Sadownicy” packages.
  • A hand rests on a crate of dark apples beneath the white Polish line „PROSTO Z NASZEGO SADU”.
  • Bottles of rhubarb drink lie in a basket beside apples and leaves, beneath the Polish line „Rabarbarowy smak”.
  • A pale “Bracia Sadownicy” label lies by apples and leaves; large white lettering reads „DZIEŃ JABŁKA”.
  • Two bottles stand before an orchard and apples beneath the Polish line „NOWY SMAK kwaśne odmiany”.
  • Six colourful juice bottles line a wooden table in a forest, with apples and folded cloth beside them.
  • A table laden with products stands among apple trees; the lower right carries the white handwritten Polish line „Ci od jabłek.”
  • Three „tłoczone jabłko” bottles lie on a wooden board in grass, among apples and yellow flowers.
  • Two hands pick an apple from a branch beneath the Polish line „Jabłka zbieramy ręcznie”.

Bold colors and refined studio photography helped us distinguish Bracia Sadownicy on the mass-market shelf.

Bold colors and refined studio photography helped us distinguish Bracia Sadownicy on the mass-market shelf.

Bold colors and refined studio photography helped us distinguish Bracia Sadownicy on the mass-market shelf.

Two smoothie bottles stand against pale green beside blackberries, a carrot and half an orange.
Two smoothie bottles stand against pale green beside blackberries, a carrot and half an orange.
  • A jar of grated apple and a bowl of dessert sit on lilac beside a small wooden spoon.
  • A hand holds a single ring of dried apple against a saturated yellow background.
  • A packet labelled „suszone jabłko” stands against light green, with dried apple rings arranged on both sides.
  • Three orange and red smoothie bottles stand against dark green beside tomatoes and a pepper.
  • Three “LEMONIADA” bottles stand on mint green among cherries, cucumber slices, a strawberry and herbs.

We accompany the Brothers in their daily operations. We design everything from the key visual, through the selection of paper and finishes for labels, to guidelines for photo shoots.

We accompany the Brothers in their daily operations. We design everything from the key visual, through the selection of paper and finishes for labels, to guidelines for photo shoots.

We accompany the Brothers in their daily operations. We design everything from the key visual, through the selection of paper and finishes for labels, to guidelines for photo shoots.

Two bottles and autumn fruit lie on a wooden table beneath the Polish lines „grzane jabłko” and „NATURALNIE ROZGRZEWAJĄCE”.
Two bottles and autumn fruit lie on a wooden table beneath the Polish lines „grzane jabłko” and „NATURALNIE ROZGRZEWAJĄCE”.
  • A „grzane jabłko” bottle stands among apples, pears and spices beneath large white „grzane jabłko” lettering.
  • A „grzane jabłko” carton lies on fabric beside a lit candle, apples and dried spices.
  • Two horizontal „grzane jabłko” adverts show bottles among fruit, pumpkins and nuts against dark backgrounds.
  • A mug of hot drink with cinnamon sticks sits beneath the Polish line „PODGRZEJ I SIĘ OGRZEJ”.
  • A “Bracia Sadownicy” mug topped with apple slices sits among whole apples, twigs and winter fabrics.
  • A person in a dark jacket holds a small mug of hot drink with an orange slice against a backdrop of trees.
  • A „grzane jabłko” bottle lies on dark wood among oranges, cinnamon and nuts beneath a large white title.

The robust visual system ensures consistency while allowing for differentiation in communication depending on the type of medium, occasion, or product.

The robust visual system ensures consistency while allowing for differentiation in communication depending on the type of medium, occasion, or product.

The robust visual system ensures consistency while allowing for differentiation in communication depending on the type of medium, occasion, or product.

A mosaic of “Bracia Sadownicy” posts mixes apple and product photos with colourful typographic panels.
A mosaic of “Bracia Sadownicy” posts mixes apple and product photos with colourful typographic panels.

Promotional campaigns

We also handled the preparation of campaigns for social media. We translated the graphic language into video content.

Promotional campaigns

We also handled the preparation of campaigns for social media. We translated the graphic language into video content.

Promotional campaigns

We also handled the preparation of campaigns for social media. We translated the graphic language into video content.

  • A vertical story shows a flower meadow and the Polish heading „Łąka kwietna” above „JAK ZAŁOŻYĆ WŁASNĄ ŁĄKĘ?”.
  • Bees fly above flower illustrations on a yellow panel beneath the Polish line „Wspieraj pszczoły razem z nami!”.
  • A green panel with illustrated flowers and bees announces the Polish line „A TYMCZASEM WŁAŚNIE RUSZA PIERWSZY KONKURSOWY TYDZIEŃ Start!”.
  • Eight social tiles mix orchard, bottle and flower photos with the Polish words „róże”, „konkurs”, „mięta” and „bez”.

Maja Popielarska and Eliza Kmita, known as the author of the White Plate blog, were invited to collaborate.

Maja Popielarska and Eliza Kmita, known as the author of the White Plate blog, were invited to collaborate.

Maja Popielarska and Eliza Kmita, known as the author of the White Plate blog, were invited to collaborate.

A horizontal advert has a pink „świeże jabłka” field, a white “JABŁKA NA TALERZU” circle and a woman with a basket of apples; black frames the image.
A horizontal advert has a pink „świeże jabłka” field, a white “JABŁKA NA TALERZU” circle and a woman with a basket of apples; black frames the image.
  • A beige panel with an apple drawing quotes the Polish line „Nie ma drugiego takiego owocu, z którego można zrobić tak wiele.”
  • A peach-coloured panel with an apple drawing carries the black Polish title „PAŹDZIERNIK świeże jabłka”.
  • Above a table in an orchard, the Polish line „TŁOCZYMY, MUSUJEMY, PRZECIERAMY...” sits beside served cake and juice bottles.
  • A pink „Tartiflette z jabłkami” panel has a circular photo of the baked dish with apples and tomatoes below.
  • Four campaign tiles show „White Plate w naszym sadzie”, a woman in an orchard and two apple-dish photos.

The Bracia Sadownicy products can be purchased in local stores, supermarkets, and gas stations. From the orchard in Śmiłowice, they go directly to Żabka, Carrefour, Biedronka, or Lidl.

The Bracia Sadownicy products can be purchased in local stores, supermarkets, and gas stations. From the orchard in Śmiłowice, they go directly to Żabka, Carrefour, Biedronka, or Lidl.

The Bracia Sadownicy products can be purchased in local stores, supermarkets, and gas stations. From the orchard in Śmiłowice, they go directly to Żabka, Carrefour, Biedronka, or Lidl.

A truck with a yellow-green trailer stands by trees; its side bears large “BRACIA SADOWNICY” lettering and apple sketches.
A black truck with a pink trailer bears large black “BRACIA SADOWNICY” lettering and fruit drawings.
A truck with a yellow-green trailer stands by trees; its side bears large “BRACIA SADOWNICY” lettering and apple sketches.
A black truck with a pink trailer bears large black “BRACIA SADOWNICY” lettering and fruit drawings.
A truck with a yellow-green trailer stands by trees; its side bears large “BRACIA SADOWNICY” lettering and apple sketches.
A black truck with a pink trailer bears large black “BRACIA SADOWNICY” lettering and fruit drawings.

Like the Bracia Sadownicy products, the website was meant to be natural and close to the people. Therefore, the Empathy Map played a key role throughout the design process. In creating the new site, besides expanding the educational content and enabling online purchases from selected e-retailers, we focused on capturing the essence of each product as deeply as possible.

Like the Bracia Sadownicy products, the website was meant to be natural and close to the people. Therefore, the Empathy Map played a key role throughout the design process. In creating the new site, besides expanding the educational content and enabling online purchases from selected e-retailers, we focused on capturing the essence of each product as deeply as possible.

Like the Bracia Sadownicy products, the website was meant to be natural and close to the people. Therefore, the Empathy Map played a key role throughout the design process. In creating the new site, besides expanding the educational content and enabling online purchases from selected e-retailers, we focused on capturing the essence of each product as deeply as possible.

An orange product page headed „GRZANE JABŁKO Z POMARAŃCZĄ I ROZMARYNEM” shows a bottle, description and flavour options.
Against black, three long “BRACIA SADOWNICY” shop screenshots show a brand page, a yellow product page and colourful tiles.
Against black, three long “BRACIA SADOWNICY” shop screenshots show a brand page, a yellow product page and colourful tiles.

since 2017

Design team:

Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Łukasz Wojtysko, Anna Slowiakowska, Mariusz Czepiec, Michał Róg, Mirek Kliś

Bracia Sadownicy team:

Aleksandra Głuchowska, Dawid Błaszczyk, Marta Marczak, Konrad Jędrzejak, Aleksandra Marchwińska, Karolina Puchalska

Photo:

Studio Fantastico, Karolina Puchalska

since 2017

Design team:

Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Łukasz Wojtysko, Anna Slowiakowska, Mariusz Czepiec, Michał Róg, Mirek Kliś

Bracia Sadownicy team:

Aleksandra Głuchowska, Dawid Błaszczyk, Marta Marczak, Konrad Jędrzejak, Aleksandra Marchwińska, Karolina Puchalska

Photo:

Studio Fantastico, Karolina Puchalska

since 2017

Design team:

Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Łukasz Wojtysko, Anna Slowiakowska, Mariusz Czepiec, Michał Róg, Mirek Kliś

Bracia Sadownicy team:

Aleksandra Głuchowska, Dawid Błaszczyk, Marta Marczak, Konrad Jędrzejak, Aleksandra Marchwińska, Karolina Puchalska

Photo:

Studio Fantastico, Karolina Puchalska

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte