With open heart and mind

The Dehonians are a Roman Catholic clerical religious institute of pontifical right, founded in 1878 in Saint Quentin by Fr. Léon Dehon.

With open heart and mind

The Dehonians are a Roman Catholic clerical religious institute of pontifical right, founded in 1878 in Saint Quentin by Fr. Léon Dehon.

With open heart and mind

The Dehonians are a Roman Catholic clerical religious institute of pontifical right, founded in 1878 in Saint Quentin by Fr. Léon Dehon.

The dome of St Peter’s Basilica and a row of stone statues rise above the colonnade against a pale sky.
Dehonians logo: a white crest with a heart and the white word “Dehonians” on a pale grey panel.

Order's rebranding:

Strategy

Brand analysis and diagnosis

Research, trends

Style and tone

Visual identity

Order’s coat of arms

Logo

Provincial signage system

Key visual

Illustrations

Icons and infographics

Motion design

Implementation

Material selection, technical preparation

Communication templates

Presentation templates

Informational material templates

Design system

Brand manual

Website

User experience design

Web design

Front-end development

Back-end development

System integration

The dome of St Peter’s Basilica and a row of stone statues rise above the colonnade against a pale sky.
Dehonians logo: a white crest with a heart and the white word “Dehonians” on a pale grey panel.

Order's rebranding:

Strategy

+

Visual identity

+

Implementation

+

Website

+

The dome of St Peter’s Basilica and a row of stone statues rise above the colonnade against a pale sky.
Dehonians logo: a white crest with a heart and the white word “Dehonians” on a pale grey panel.

Order's rebranding:

Strategy

Brand analysis and diagnosis

Research, trends

Style and tone

Visual identity

Order’s coat of arms

Logo

Provincial signage system

Key visual

Illustrations

Icons and infographics

Motion design

Implementation

Material selection, technical preparation

Communication templates

Presentation templates

Informational material templates

Design system

Brand manual

Website

User experience design

Web design

Front-end development

Back-end development

System integration

Several versions of the order’s coat of arms were in use, some very interesting. However, there was no official version with historically justified symbolism. In collaboration with historian Fr. Prof. Dr. Józef Marecki and Centro Studi Dehoniani in Rome, we meticulously traced the history and origin of this symbol.

Several versions of the order’s coat of arms were in use, some very interesting. However, there was no official version with historically justified symbolism. In collaboration with historian Fr. Prof. Dr. Józef Marecki and Centro Studi Dehoniani in Rome, we meticulously traced the history and origin of this symbol.

Several versions of the order’s coat of arms were in use, some very interesting. However, there was no official version with historically justified symbolism. In collaboration with historian Fr. Prof. Dr. Józef Marecki and Centro Studi Dehoniani in Rome, we meticulously traced the history and origin of this symbol.

  • A horizontal research board compares historical crests, seals and sketches of the order’s symbols in varied colours and styles.

The inspiration for the contemporary stylization of the coat of arms was a stained glass window in one of the order’s houses in Austria. Based on this, with necessary corrections in the symbolic layer, we created the official coat of arms for the entire Congregation.

The inspiration for the contemporary stylization of the coat of arms was a stained glass window in one of the order’s houses in Austria. Based on this, with necessary corrections in the symbolic layer, we created the official coat of arms for the entire Congregation.

The inspiration for the contemporary stylization of the coat of arms was a stained glass window in one of the order’s houses in Austria. Based on this, with necessary corrections in the symbolic layer, we created the official coat of arms for the entire Congregation.

The first stage of the crest construction: a solid blue shield with a black outline on white.

We developed the official symbolism of the order – the coat of arms, seals, and documents, as well as the less formal one built around the logo of the Dehonian cross and the motto “With open heart and mind.”

We developed the official symbolism of the order – the coat of arms, seals, and documents, as well as the less formal one built around the logo of the Dehonian cross and the motto “With open heart and mind.”

We developed the official symbolism of the order – the coat of arms, seals, and documents, as well as the less formal one built around the logo of the Dehonian cross and the motto “With open heart and mind.”

The official “Dehoniani Sacerdoti del Sacro Cuore” logo has a small crest and red subtitle on pale grey.

During the work on organizing communication framework, the Dehonians decided to develop a professional, unified Corporate Identity for the religious Congregation. The word “corporate” is quite fitting here – as this extensive, actively mission-focused Congregation encompasses 41 units spread worldwide.

The official “Dehoniani Sacerdoti del Sacro Cuore” logo has a small crest and red subtitle on pale grey.

During the work on organizing communication framework, the Dehonians decided to develop a professional, unified Corporate Identity for the religious Congregation. The word “corporate” is quite fitting here – as this extensive, actively mission-focused Congregation encompasses 41 units spread worldwide.

The official “Dehoniani Sacerdoti del Sacro Cuore” logo has a small crest and red subtitle on pale grey.

During the work on organizing communication framework, the Dehonians decided to develop a professional, unified Corporate Identity for the religious Congregation. The word “corporate” is quite fitting here – as this extensive, actively mission-focused Congregation encompasses 41 units spread worldwide.

The simplified Dehonian logo pairs a white heart-cross symbol with “Dehoniani” on a dark blue background.

One reason for the rebranding was to standardize the name (e.g., in the USA “Priest of the Sacred Heart,” in Spain “Reparadores,” in Poland “Sercanie,” etc.). The work covered both official symbolism and everyday communication. In addition to the coat of arms, the Dehonians use an unofficial but very liked symbol of the “Dehonian cross.”

The simplified Dehonian logo pairs a white heart-cross symbol with “Dehoniani” on a dark blue background.

One reason for the rebranding was to standardize the name (e.g., in the USA “Priest of the Sacred Heart,” in Spain “Reparadores,” in Poland “Sercanie,” etc.). The work covered both official symbolism and everyday communication. In addition to the coat of arms, the Dehonians use an unofficial but very liked symbol of the “Dehonian cross.”

The simplified Dehonian logo pairs a white heart-cross symbol with “Dehoniani” on a dark blue background.

One reason for the rebranding was to standardize the name (e.g., in the USA “Priest of the Sacred Heart,” in Spain “Reparadores,” in Poland “Sercanie,” etc.). The work covered both official symbolism and everyday communication. In addition to the coat of arms, the Dehonians use an unofficial but very liked symbol of the “Dehonian cross.”

An elevated view of St Peter’s colonnade and square, the roofs of Rome and distant mountains on the horizon.
An elevated view of St Peter’s colonnade and square, the roofs of Rome and distant mountains on the horizon.

The branding included a comprehensive key visual and graphic design for materials – both official and for everyday communication, color palette, typography, and a layout based on a unified grid.

The branding included a comprehensive key visual and graphic design for materials – both official and for everyday communication, color palette, typography, and a layout based on a unified grid.

The branding included a comprehensive key visual and graphic design for materials – both official and for everyday communication, color palette, typography, and a layout based on a unified grid.

The “Dehonian cross” symbol has become a popular, unofficial sign of the Congregation and has been used in various forms by all units for years. It was natural to treat it as a logo and develop a single “canonical” version. A unified naming system and a method of combining the logo with text – in different languages and alphabets – were also created.

The “Dehonian cross” symbol has become a popular, unofficial sign of the Congregation and has been used in various forms by all units for years. It was natural to treat it as a logo and develop a single “canonical” version. A unified naming system and a method of combining the logo with text – in different languages and alphabets – were also created.

The “Dehonian cross” symbol has become a popular, unofficial sign of the Congregation and has been used in various forms by all units for years. It was natural to treat it as a logo and develop a single “canonical” version. A unified naming system and a method of combining the logo with text – in different languages and alphabets – were also created.

The dark blue Dehonian symbol forms a rounded cross with a white heart at its centre.
The dark blue Dehonian symbol forms a rounded cross with a white heart at its centre.
Smiling young men fill the left side; a red field on the right carries the white line “with OPEN HEART + MIND”.
Smiling young men fill the left side; a red field on the right carries the white line “with OPEN HEART + MIND”.

An important part of the project was leaving room for individual units of the Congregation in different countries to manifest their own identity. This is enabled by the open compositional and color framework of the system, as well as space for typographic variations in communication: the Dehonian motto “with open heart and mind” is handwritten, differently for each unit.

An important part of the project was leaving room for individual units of the Congregation in different countries to manifest their own identity. This is enabled by the open compositional and color framework of the system, as well as space for typographic variations in communication: the Dehonian motto “with open heart and mind” is handwritten, differently for each unit.

An important part of the project was leaving room for individual units of the Congregation in different countries to manifest their own identity. This is enabled by the open compositional and color framework of the system, as well as space for typographic variations in communication: the Dehonian motto “with open heart and mind” is handwritten, differently for each unit.

A dark blue poster carries the orange hand-lettered line “with OPEN HEART + MIND” and a small Dehonians logo below.
  • A dark blue vertical layout has oversized pale blue “with open heart + mind” lettering cropped at the sides.
  • A vertical panel pairs two smiling young men with a red field reading “with OPEN HEART + MIND”.
  • Four blocks combine green and dark blue fields, a person on a swing and yellow “with OPEN HEART + MIND” lettering.
  • The red “Dehoniani Sacerdoti del Sacro Cuore” logo sits at the centre of a wide yellow panel.
  • A red event panel places the crest above the white title “XXIV General Chapter” and a meeting date.
  • A man’s portrait in low light is overlaid with yellow “with Open Heart + Mind” lettering and a small Dehonian mark.
  • A green-tinted portrait of a bespectacled man carries the Italian line “175 anni della nascita p. Dehon”.
  • A dark blue and yellow “with open heart + mind” poster sits beside a photo of people seated in a classroom.
  • A woman and a girl embrace and look at the camera; a red “D” mark appears in the upper left corner.
  • A violet panel displays the light green line “Dehonianos Sacerdotes del Sagrado Corazón de Jesús” with a small mark to the left.
A smiling woman holds a flag with a red heart on the left; a dark blue block on the right bears green “with Open Heart + Mind” lettering.
A smiling woman holds a flag with a red heart on the left; a dark blue block on the right bears green “with Open Heart + Mind” lettering.
Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte