Goodie - new service from Bank Millenium

Branding for the Goodie mobile app by Bank Millennium. Its primary functionality is aggregating up-to-date information on discounts, coupon codes, and promotional flyers.

Goodie - new service from Bank Millenium

Branding for the Goodie mobile app by Bank Millennium. Its primary functionality is aggregating up-to-date information on discounts, coupon codes, and promotional flyers.

Goodie - new service from Bank Millenium

Branding for the Goodie mobile app by Bank Millennium. Its primary functionality is aggregating up-to-date information on discounts, coupon codes, and promotional flyers.

A woman sits cross-legged on a rug in a sunlit room, using an app on her smartphone
Goodie by Bank Millennium logo

Mobile app branding:

Visual identity

Logo

Key visual

Illustrations

Icons

Motion design

Implementation

Material selection, technical preparation

Communication framework templates

Sales deck template

App interface elements

Brand manual

A woman sits cross-legged on a rug in a sunlit room, using an app on her smartphone
Goodie by Bank Millennium logo

Mobile app branding:

Visual identity

+

Implementation

+

A woman sits cross-legged on a rug in a sunlit room, using an app on her smartphone
Goodie by Bank Millennium logo

Mobile app branding:

Visual identity

Logo

Key visual

Illustrations

Icons

Motion design

Implementation

Material selection, technical preparation

Communication framework templates

Sales deck template

App interface elements

Brand manual

The overarching guideline for the logo design, in both functional and visual contexts, was the concept of “simplicity.” The Goodie symbol combines two simplified icons – a magnifying glass and a smile. Together, these shapes form the monogram and icon for Goodie.

The overarching guideline for the logo design, in both functional and visual contexts, was the concept of “simplicity.” The Goodie symbol combines two simplified icons – a magnifying glass and a smile. Together, these shapes form the monogram and icon for Goodie.

The overarching guideline for the logo design, in both functional and visual contexts, was the concept of “simplicity.” The Goodie symbol combines two simplified icons – a magnifying glass and a smile. Together, these shapes form the monogram and icon for Goodie.

The Goodie app icon on a turquoise background: a navy mark built from a magnifying glass and a pink smile, with a red one-notification badge
The Goodie app icon on a turquoise background: a navy mark built from a magnifying glass and a pink smile, with a red one-notification badge
The Goodie app icon on a turquoise background: a navy mark built from a magnifying glass and a pink smile, with a red one-notification badge
Goodie key visual on a navy background: the Polish claim „Setki zniżek i promocji w jednym miejscu” beside a grid of brand icons
Goodie key visual on a navy background: the Polish claim „Setki zniżek i promocji w jednym miejscu” beside a grid of brand icons
The Goodie colour palette — white, turquoise, raspberry red and navy — with print, screen and paint values
The Goodie colour palette — white, turquoise, raspberry red and navy — with print, screen and paint values
The Goodie icon system: the mark and the plus sign constructed on a modular grid, with eighteen interface icons below
The Goodie icon system: the mark and the plus sign constructed on a modular grid, with eighteen interface icons below
The Goodie icon system: the mark and the plus sign constructed on a modular grid, with eighteen interface icons below
A Goodie billboard in a station hall carrying the Polish claim „Setki małych przyjemności. W jednym miejscu” and a photo of a woman set inside a white circle
A Goodie billboard in a station hall carrying the Polish claim „Setki małych przyjemności. W jednym miejscu” and a photo of a woman set inside a white circle
A white T-shirt scattered with Goodie icons and the wordmark at the hem, next to two badges carrying the brand mark
A white T-shirt scattered with Goodie icons and the wordmark at the hem, next to two badges carrying the brand mark
The Goodie landing screen: two laughing women holding hands, the Polish claim „Setki zniżek i promocji w jednym miejscu”, and three sections listing newest discounts, followed shops and shopping centres
Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte