Hultaj - fruits, water and sugar
Hultaj is a bottled, ready-to-drink compote. It’s a traditional beverage that refreshes on hot summer days and warms on cool evenings. We are rediscovering it, reminding you of the flavors from childhood playgrounds.
Hultaj - fruits, water and sugar
Hultaj is a bottled, ready-to-drink compote. It’s a traditional beverage that refreshes on hot summer days and warms on cool evenings. We are rediscovering it, reminding you of the flavors from childhood playgrounds.
Hultaj - fruits, water and sugar
Hultaj is a bottled, ready-to-drink compote. It’s a traditional beverage that refreshes on hot summer days and warms on cool evenings. We are rediscovering it, reminding you of the flavors from childhood playgrounds.
Beverage line branding:
Brand strategy
Category visual codes
Desk research analysis
Communication, narration style and tone
Written identity
Brand name
Storytelling
Brand dictionary
Visual identity
Logo
Key visual
Illustrations
Icons and infographics
Motion design
Packaging
Bottle design
Label graphic designs
Technical preparation, supervision
Implementation
Social media framework templates
Material selection, preparation
Photo shoot – art direction, execution
Design system
Brand manual
Website
User Experience Design
Web Design
Front-end development
Back-end development
Beverage line branding:
Brand strategy
+
Written identity
+
Visual identity
+
Packaging
+
Implementation
+
Website
+
Beverage line branding:
Brand strategy
Category visual codes
Desk research analysis
Communication, narration style and tone
Written identity
Brand name
Storytelling
Brand dictionary
Visual identity
Logo
Key visual
Illustrations
Icons and infographics
Motion design
Packaging
Bottle design
Label graphic designs
Technical preparation, supervision
Implementation
Social media framework templates
Material selection, preparation
Photo shoot – art direction, execution
Design system
Brand manual
Website
User Experience Design
Web Design
Front-end development
Back-end development
The brand is based on nostalgia for childhood, backyard adventures, and drinks made by mothers and grandmothers. Handwritten lettering and illustrations highlight the product’s craft nature, simplicity, and natural ingredient origins.
The brand is based on nostalgia for childhood, backyard adventures, and drinks made by mothers and grandmothers. Handwritten lettering and illustrations highlight the product’s craft nature, simplicity, and natural ingredient origins.
The brand is based on nostalgia for childhood, backyard adventures, and drinks made by mothers and grandmothers. Handwritten lettering and illustrations highlight the product’s craft nature, simplicity, and natural ingredient origins.
The packaging is inspired by old-school returnable milk bottles and preserve jars. The wide neck makes it easier to eat the fruits after drinking the compote.
The packaging is inspired by old-school returnable milk bottles and preserve jars. The wide neck makes it easier to eat the fruits after drinking the compote.
The packaging is inspired by old-school returnable milk bottles and preserve jars. The wide neck makes it easier to eat the fruits after drinking the compote.
During the photo shoot, we returned to our own childhood memories: hours spent in the yard under the clothesline, dangerous slingshot games, and daily adventures.
During the photo shoot, we returned to our own childhood memories: hours spent in the yard under the clothesline, dangerous slingshot games, and daily adventures.
since 2021
Design team:
Julek Wierzchowski, Paulina Duźniak, Anna Słowiakowska, Oni Studio / Justyna Kuska, Maciek Jeżyk, Maciej Mach, Jan Drozd, Piotr Baran, Mirek Kliś
since 2021
Design team:
Julek Wierzchowski, Paulina Duźniak, Anna Słowiakowska, Oni Studio / Justyna Kuska, Maciek Jeżyk, Maciej Mach, Jan Drozd, Piotr Baran, Mirek Kliś
since 2021
Design team:
Julek Wierzchowski, Paulina Duźniak, Anna Słowiakowska, Oni Studio / Justyna Kuska, Maciek Jeżyk, Maciej Mach, Jan Drozd, Piotr Baran, Mirek Kliś
Let's talk about cooperation
© 2026 × studio otwarte
Let's talk about cooperation
© 2026 × studio otwarte
Let's talk about cooperation
© 2026 × studio otwarte