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KBF - culture, business, festivals

A municipal institution founded in 1997, KBF operates in the fields of culture, business, tourism, education, and local initiatives.

KBF - culture, business, festivals

A municipal institution founded in 1997, KBF operates in the fields of culture, business, tourism, education, and local initiatives.

KBF - culture, business, festivals

A municipal institution founded in 1997, KBF operates in the fields of culture, business, tourism, education, and local initiatives.

A panorama of Kraków shows a green park in the foreground and the city's buildings beneath a pale sky.
The white “kbf:” wordmark, made of lowercase letters and a colon, sits on a light grey background.

Rebranding marki:

Strategy

Brand analysis and diagnosis

Brand architecture and portfolio

Desk research analysis

Style and tone

Visual Identity

Logo redesign

Sub-brand signage system

Key visual

Icons and infographics

Motion design

Implementation

Material selection, technical preparation

Communication templates

Pitch deck presentation template

Animations

Design system

Brand manual

Website

User experience design

Web design

Front-end development

Back-end development

System integration

A panorama of Kraków shows a green park in the foreground and the city's buildings beneath a pale sky.
The white “kbf:” wordmark, made of lowercase letters and a colon, sits on a light grey background.

Rebranding marki:

Strategy

+

Visual Identity

+

Implementation

+

Website

+

A panorama of Kraków shows a green park in the foreground and the city's buildings beneath a pale sky.
The white “kbf:” wordmark, made of lowercase letters and a colon, sits on a light grey background.

Rebranding marki:

Strategy

Brand analysis and diagnosis

Brand architecture and portfolio

Desk research analysis

Style and tone

Visual Identity

Logo redesign

Sub-brand signage system

Key visual

Icons and infographics

Motion design

Implementation

Material selection, technical preparation

Communication templates

Pitch deck presentation template

Animations

Design system

Brand manual

Website

User experience design

Web design

Front-end development

Back-end development

System integration

The previous full name, Krakowskie Biuro Festiwalowe (Krakow Festival Office), became too limiting. We decided to use the acronym KBF in communication, expanded as culture, business, festivals.

The previous full name, Krakowskie Biuro Festiwalowe (Krakow Festival Office), became too limiting. We decided to use the acronym KBF in communication, expanded as culture, business, festivals.

The previous full name, Krakowskie Biuro Festiwalowe (Krakow Festival Office), became too limiting. We decided to use the acronym KBF in communication, expanded as culture, business, festivals.

The former purple and orange “kbf” mark appears beside the new black “kbf:” wordmark.
The former purple and orange “kbf” mark appears beside the new black “kbf:” wordmark.

The new logo directly references the previous, recognizable, and successful symbol. The focus remains on the acronym, which is easy to pronounce and remember, and will now be used in communication as the sole name (without other simplifications such as “Biuro” or “Office”). The previous star-shaped asterisk has been replaced with a colon, opening up a long list of KBF’s activities and competencies.

The new logo directly references the previous, recognizable, and successful symbol. The focus remains on the acronym, which is easy to pronounce and remember, and will now be used in communication as the sole name (without other simplifications such as “Biuro” or “Office”). The previous star-shaped asterisk has been replaced with a colon, opening up a long list of KBF’s activities and competencies.

The new logo directly references the previous, recognizable, and successful symbol. The focus remains on the acronym, which is easy to pronounce and remember, and will now be used in communication as the sole name (without other simplifications such as “Biuro” or “Office”). The previous star-shaped asterisk has been replaced with a colon, opening up a long list of KBF’s activities and competencies.

From the old colors, we retained orange. Navy blue was replaced with a more universal black. The colon, with additional signs, became the leitmotif of all informational and promotional materials.

From the old colors, we retained orange. Navy blue was replaced with a more universal black. The colon, with additional signs, became the leitmotif of all informational and promotional materials.

From the old colors, we retained orange. Navy blue was replaced with a more universal black. The colon, with additional signs, became the leitmotif of all informational and promotional materials.

The glass atrium of ICE Kraków shows people on the stairs and across several levels of the foyer.
The glass atrium of ICE Kraków shows people on the stairs and across several levels of the foyer.

New visual language of KBF

We designed typography, graphics, templates, and a set of rules for creating subsequent projects implemented or commissioned by KBF.

New visual language of KBF

We designed typography, graphics, templates, and a set of rules for creating subsequent projects implemented or commissioned by KBF.

New visual language of KBF

We designed typography, graphics, templates, and a set of rules for creating subsequent projects implemented or commissioned by KBF.

  • An orange presentation slide reads “kbf: kultura, biznes, festiwale.” beside a circular photograph of a building.
  • A presentation slide pairs the title “Kids in Krakow” with a photograph of an outdoor family event.
  • A KBF slide splits into white and orange panels with the large numbers “12” and “50” for platforms and brands.
  • An orange KBF slide shows “>600” events, “2” million attendees and “400” partners.
  • A white slide headed “Dostępność” contains a paragraph, orange markers and a large geometric motif.
  • A white “Raport z badań publiczności” slide has a pie chart showing 31% men and 69% women.
  • A white “Raport z badań publiczności” slide shows a horizontal bar chart for six age groups.
  • An orange closing slide carries the black Polish line „Dziękujemy z uwagą” and a large white geometric mark.
Two vertical KBF street banners, one white and one orange, carry the black “kbf:” wordmark against trees.

The rebranding of KBF also includes a change in written and spoken narrative.

The rebranding of KBF also includes a change in written and spoken narrative.

The rebranding of KBF also includes a change in written and spoken narrative.

An orange KBF typographic panel combines black text about culture, business and tourism with large symbols.
An orange KBF typographic panel combines black text about culture, business and tourism with large symbols.
A grid of KBF social media assets mixes event photographs with orange and white text panels.A set of orange, white and black KBF posts combines type, symbols and photographs of people and events.
Two KBF website views sit on orange: a text page and a Conrad Festival page in a white interface.
Two KBF website views sit on orange: a text page and a Conrad Festival page in a white interface.
A concert hall is filled with an audience, with blue stage lights and a small white KBF mark at bottom left.
A concert hall is filled with an audience, with blue stage lights and a small white KBF mark at bottom left.

2020

Studio team:

Marcin Wolny, Oksana Shmygol, Tomasz Jurecki, Maciej Mach, Piotr Baran, Jan Drozd, Mirosław Kliś

Client team:

Izabela Helbin: dyrektor KBF. Michał Zalewski: członek dyrekcji, rzecznik KBF, dyrektor projektu. Aleksandra Wdowiak: zastępca dyrektor KBF ds. marketingu. Małgorzata Marszałek: kierownik Działu Komunikacji. Alicja Tokarczyk: kierownik Działu Kreacji i Brandingu. Paula Święch – Wałaszek: specjalista ds. komunikacji. Mieszko Hajkowski: specjalista ds. komunikacji. Anna Górska: starszy specjalista ds. kreacji i brandingu

2020

Studio team:

Marcin Wolny, Oksana Shmygol, Tomasz Jurecki, Maciej Mach, Piotr Baran, Jan Drozd, Mirosław Kliś

Client team:

Izabela Helbin: dyrektor KBF. Michał Zalewski: członek dyrekcji, rzecznik KBF, dyrektor projektu. Aleksandra Wdowiak: zastępca dyrektor KBF ds. marketingu. Małgorzata Marszałek: kierownik Działu Komunikacji. Alicja Tokarczyk: kierownik Działu Kreacji i Brandingu. Paula Święch – Wałaszek: specjalista ds. komunikacji. Mieszko Hajkowski: specjalista ds. komunikacji. Anna Górska: starszy specjalista ds. kreacji i brandingu

2020

Studio team:

Marcin Wolny, Oksana Shmygol, Tomasz Jurecki, Maciej Mach, Piotr Baran, Jan Drozd, Mirosław Kliś

Client team:

Izabela Helbin: dyrektor KBF. Michał Zalewski: członek dyrekcji, rzecznik KBF, dyrektor projektu. Aleksandra Wdowiak: zastępca dyrektor KBF ds. marketingu. Małgorzata Marszałek: kierownik Działu Komunikacji. Alicja Tokarczyk: kierownik Działu Kreacji i Brandingu. Paula Święch – Wałaszek: specjalista ds. komunikacji. Mieszko Hajkowski: specjalista ds. komunikacji. Anna Górska: starszy specjalista ds. kreacji i brandingu

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte