Łan - new positioning of oil

ŁAN is an exceptional rapeseed oil, pressed by a family-owned company in the heart of Greater Poland.

Łan - new positioning of oil

ŁAN is an exceptional rapeseed oil, pressed by a family-owned company in the heart of Greater Poland.

Łan - new positioning of oil

ŁAN is an exceptional rapeseed oil, pressed by a family-owned company in the heart of Greater Poland.

A cream ceramic Łan oil bottle stands on a board beside bread and roasted garlic against a dark background.

Oil branding:

Brand strategy

Brand analysis and diagnosis

Visual codes of the category

Desk research analysis

Style and tone

Written identity

Brand name

Storytelling

Visual identity

Logo

Key visual

Illustrations

Packaging

Design and graphic concept

Preparation and supervision of printing

Implementation

Social media framework

Sales deck presentation

Material selection, technical preparation

Design system

Brand manual

A cream ceramic Łan oil bottle stands on a board beside bread and roasted garlic against a dark background.

Oil branding:

Brand strategy

+

Written identity

+

Visual identity

+

Packaging

+

Implementation

+

A cream ceramic Łan oil bottle stands on a board beside bread and roasted garlic against a dark background.

Oil branding:

Brand strategy

Brand analysis and diagnosis

Visual codes of the category

Desk research analysis

Style and tone

Written identity

Brand name

Storytelling

Visual identity

Logo

Key visual

Illustrations

Packaging

Design and graphic concept

Preparation and supervision of printing

Implementation

Social media framework

Sales deck presentation

Material selection, technical preparation

Design system

Brand manual

Our task was to develop branding that would allow rapeseed oil to compete with olive oil on the table. We are responsible for the comprehensive brand identity: name, logo, illustrations, packaging design, and product marketing communication.

Our task was to develop branding that would allow rapeseed oil to compete with olive oil on the table. We are responsible for the comprehensive brand identity: name, logo, illustrations, packaging design, and product marketing communication.

Our task was to develop branding that would allow rapeseed oil to compete with olive oil on the table. We are responsible for the comprehensive brand identity: name, logo, illustrations, packaging design, and product marketing communication.

An early hand-drawn sketch of a woman and ears of grain sits on a cream sheet with construction lines for the Łan mark.
The “ŁAN” logo pairs a drawing of a kneeling figure with the circular Polish line „OLEJ RZEPAKOWY” on cream.
A Łan oil label design shows the black figure mark and the Polish line „OLEJ RZEPAKOWY TŁOCZONY NA ZIMNO” on cream.
The “ŁAN” logo pairs a drawing of a kneeling figure with the circular Polish line „OLEJ RZEPAKOWY” on cream.
A Łan oil label design shows the black figure mark and the Polish line „OLEJ RZEPAKOWY TŁOCZONY NA ZIMNO” on cream.
The “ŁAN” logo pairs a drawing of a kneeling figure with the circular Polish line „OLEJ RZEPAKOWY” on cream.
A Łan oil label design shows the black figure mark and the Polish line „OLEJ RZEPAKOWY TŁOCZONY NA ZIMNO” on cream.
A yellow rapeseed field beneath a blue sky carries a black Polish claim beginning „Stworzyliśmy olej rzepakowy”.
A yellow rapeseed field beneath a blue sky carries a black Polish claim beginning „Stworzyliśmy olej rzepakowy”.
Cream and black ceramic Łan oil bottles stand together against a pale background, each with a printed label.

The stoneware jars are produced in a family factory operating for 30 years. Their production is a slow process—from shaping and color selection to traditional casting and kiln firing.

Cream and black ceramic Łan oil bottles stand together against a pale background, each with a printed label.

The stoneware jars are produced in a family factory operating for 30 years. Their production is a slow process—from shaping and color selection to traditional casting and kiln firing.

Cream and black ceramic Łan oil bottles stand together against a pale background, each with a printed label.

The stoneware jars are produced in a family factory operating for 30 years. Their production is a slow process—from shaping and color selection to traditional casting and kiln firing.

A black ceramic Łan oil bottle sits on a tray with bread and roasted garlic against a grey background.
A black ceramic Łan oil bottle sits on a tray with bread and roasted garlic against a grey background.
A yellow panel carries the Polish claim „Łan jest pełen dobra. Znajdziesz w nim czyste i naturalne substancje roślinne.” in black.
A yellow panel carries the Polish claim „Łan jest pełen dobra. Znajdziesz w nim czyste i naturalne substancje roślinne.” in black.
A dark glass Łan oil bottle stands beside a white carton with yellow accents against light grey.
A dark glass Łan oil bottle stands beside a white carton with yellow accents against light grey.
The back of a glass Łan oil bottle shows dense label text against a vivid yellow background.

2020

Design team:

Julek Wierzchowski, Marcin Wolny, Anna Słowiakowska, Mateusz Torbus, Mirek Kliś

2020

Design team:

Julek Wierzchowski, Marcin Wolny, Anna Słowiakowska, Mateusz Torbus, Mirek Kliś

2020

Design team:

Julek Wierzchowski, Marcin Wolny, Anna Słowiakowska, Mateusz Torbus, Mirek Kliś

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte