Łan - new positioning of oil
ŁAN is an exceptional rapeseed oil, pressed by a family-owned company in the heart of Greater Poland.
Łan - new positioning of oil
ŁAN is an exceptional rapeseed oil, pressed by a family-owned company in the heart of Greater Poland.
Łan - new positioning of oil
ŁAN is an exceptional rapeseed oil, pressed by a family-owned company in the heart of Greater Poland.

Oil branding:
Brand strategy
Brand analysis and diagnosis
Visual codes of the category
Desk research analysis
Style and tone
Written identity
Brand name
Storytelling
Visual identity
Logo
Key visual
Illustrations
Packaging
Design and graphic concept
Preparation and supervision of printing
Implementation
Social media framework
Sales deck presentation
Material selection, technical preparation
Design system
Brand manual

Oil branding:
Brand strategy
+
Written identity
+
Visual identity
+
Packaging
+
Implementation
+

Oil branding:
Brand strategy
Brand analysis and diagnosis
Visual codes of the category
Desk research analysis
Style and tone
Written identity
Brand name
Storytelling
Visual identity
Logo
Key visual
Illustrations
Packaging
Design and graphic concept
Preparation and supervision of printing
Implementation
Social media framework
Sales deck presentation
Material selection, technical preparation
Design system
Brand manual
Our task was to develop branding that would allow rapeseed oil to compete with olive oil on the table. We are responsible for the comprehensive brand identity: name, logo, illustrations, packaging design, and product marketing communication.
Our task was to develop branding that would allow rapeseed oil to compete with olive oil on the table. We are responsible for the comprehensive brand identity: name, logo, illustrations, packaging design, and product marketing communication.
Our task was to develop branding that would allow rapeseed oil to compete with olive oil on the table. We are responsible for the comprehensive brand identity: name, logo, illustrations, packaging design, and product marketing communication.




















The stoneware jars are produced in a family factory operating for 30 years. Their production is a slow process—from shaping and color selection to traditional casting and kiln firing.

The stoneware jars are produced in a family factory operating for 30 years. Their production is a slow process—from shaping and color selection to traditional casting and kiln firing.

The stoneware jars are produced in a family factory operating for 30 years. Their production is a slow process—from shaping and color selection to traditional casting and kiln firing.










2020
Design team:
Julek Wierzchowski, Marcin Wolny, Anna Słowiakowska, Mateusz Torbus, Mirek Kliś
2020
Design team:
Julek Wierzchowski, Marcin Wolny, Anna Słowiakowska, Mateusz Torbus, Mirek Kliś
2020
Design team:
Julek Wierzchowski, Marcin Wolny, Anna Słowiakowska, Mateusz Torbus, Mirek Kliś

Let's talk about cooperation
© 2026 × studio otwarte

Let's talk about cooperation
© 2026 × studio otwarte

Let's talk about cooperation
© 2026 × studio otwarte