A safer city

New Composite Technologies are specialists in composites—a lightweight material that enables the creation of safer and more efficient lighting systems for cities and road infrastructure.

A safer city

New Composite Technologies are specialists in composites—a lightweight material that enables the creation of safer and more efficient lighting systems for cities and road infrastructure.

A safer city

New Composite Technologies are specialists in composites—a lightweight material that enables the creation of safer and more efficient lighting systems for cities and road infrastructure.

An overhead night view shows a lit pedestrian crossing with one person walking across broad white stripes.
The white linear “NCT” wordmark links its letters into one rounded form against light grey.

Rebranding marki:

Brand strategy

Brand diagnostic

Category analysis

Target group analysis

Brand positioning

Communication strategy

Style and tone of narration

Visual identity

Logo

Key visual

Illustrations

Icons and infographics

Motion design

Written identity

Brand name

Storytelling

Brand dictionary

Content

Product renders

Copywriting

Selecting photos and illustrations

Implementation

Prints

Social media framework

Sales deck

Design system

Brand manual

website

User Experience Design

Web Design

Front-end development

Back-end development

Content management

An overhead night view shows a lit pedestrian crossing with one person walking across broad white stripes.
The white linear “NCT” wordmark links its letters into one rounded form against light grey.

Rebranding marki:

Brand strategy

+

Visual identity

+

Written identity

+

Content

+

Implementation

+

website

+

An overhead night view shows a lit pedestrian crossing with one person walking across broad white stripes.
The white linear “NCT” wordmark links its letters into one rounded form against light grey.

Rebranding marki:

Brand strategy

Brand diagnostic

Category analysis

Target group analysis

Brand positioning

Communication strategy

Style and tone of narration

Visual identity

Logo

Key visual

Illustrations

Icons and infographics

Motion design

Written identity

Brand name

Storytelling

Brand dictionary

Content

Product renders

Copywriting

Selecting photos and illustrations

Implementation

Prints

Social media framework

Sales deck

Design system

Brand manual

website

User Experience Design

Web Design

Front-end development

Back-end development

Content management

Previously, the company manufactured its products out of aluminum. The shift in technology led to a transformation of the brand itself. We assisted in navigating this process, starting with a new strategy and name.

Previously, the company manufactured its products out of aluminum. The shift in technology led to a transformation of the brand itself. We assisted in navigating this process, starting with a new strategy and name.

Previously, the company manufactured its products out of aluminum. The shift in technology led to a transformation of the brand itself. We assisted in navigating this process, starting with a new strategy and name.

The former navy “alumast” wordmark appears beside the new black linear “NCT” logo.
The former navy “alumast” wordmark appears beside the new black linear “NCT” logo.
Black “NCT” and “New Composite Technologies” lettering sits on fluorescent yellow with broad white lines.
“NCT” logo with “New Composite Technologies” on a neon-yellow background crossed by three white rounded stripes.

In our graphic solutions, we decided to reference the most characteristic feature of the composite—it is a layered material. Our layouts reflect this as well. Meanwhile, in the letters of the logotype, we incorporated the shape of NCT’s flagship product.

In our graphic solutions, we decided to reference the most characteristic feature of the composite—it is a layered material. Our layouts reflect this as well. Meanwhile, in the letters of the logotype, we incorporated the shape of NCT’s flagship product.

In our graphic solutions, we decided to reference the most characteristic feature of the composite—it is a layered material. Our layouts reflect this as well. Meanwhile, in the letters of the logotype, we incorporated the shape of NCT’s flagship product.

Pink construction lines reveal a circular join and the proportions of the NCT letters on a pale background.
Two grey lighting pole renders with different lamp heads stand against a pale blue background.
Pink construction lines reveal a circular join and the proportions of the NCT letters on a pale background.
Two grey lighting pole renders with different lamp heads stand against a pale blue background.
Pink construction lines reveal a circular join and the proportions of the NCT letters on a pale background.
Two grey lighting pole renders with different lamp heads stand against a pale blue background.

Composite materials are adaptable; their parameters can be adjusted based on technical requirements. We approached the visual identity system in the same way. We wanted it to be flexible and capable of communicating various aspects of NCT’s products.

Composite materials are adaptable; their parameters can be adjusted based on technical requirements. We approached the visual identity system in the same way. We wanted it to be flexible and capable of communicating various aspects of NCT’s products.

Composite materials are adaptable; their parameters can be adjusted based on technical requirements. We approached the visual identity system in the same way. We wanted it to be flexible and capable of communicating various aspects of NCT’s products.

A lavender NCT typography sheet names “Neue Haas Grotesk” and shows an alphabet, numerals and a row of icons.
A lavender NCT typography sheet names “Neue Haas Grotesk” and shows an alphabet, numerals and a row of icons.
A black line icon of a telecommunications mast and signal arcs sits on a pink construction grid.
A fluorescent yellow “Decorpole” panel shows a grey pole with broad white lines curling around it.
A fluorescent yellow “Decorpole” panel shows a grey pole with broad white lines curling around it.
A pale blue “Słupy oświetleniowe” panel presents six grey lamp models and white geometric lines.

The visual world tells the story of technology and its impact on daily life, the aesthetics of space, and safety.

The visual world tells the story of technology and its impact on daily life, the aesthetics of space, and safety.

The visual world tells the story of technology and its impact on daily life, the aesthetics of space, and safety.

A grid of NCT posts on black combines poles, crossings, city renders and fluorescent yellow panels.
A grid of NCT posts on black combines poles, crossings, city renders and fluorescent yellow panels.
Two grey poles with circular lamp heads stand before a horizontal façade beneath a pale blue sky.
Two grey poles with circular lamp heads stand before a horizontal façade beneath a pale blue sky.
A blue pole with a lamp and charger stands beside a white electric car in front of a concrete wall.

The illustrative materials consist of a combination of photographs and product renders developed by us.

A blue pole with a lamp and charger stands beside a white electric car in front of a concrete wall.

The illustrative materials consist of a combination of photographs and product renders developed by us.

A blue pole with a lamp and charger stands beside a white electric car in front of a concrete wall.

The illustrative materials consist of a combination of photographs and product renders developed by us.

  • A grey, slightly curved lighting pole with a flat lamp head is shown from the side on light grey.
  • The same grey pole with a flat lamp is shown front-on against light grey.
  • A grey pole with a bent arm and long flat lamp head stands against light grey.
  • A grey lighting pole with an oval head and visible underside panel stands on light grey.
  • A grey pole with a horizontal arm and oval lamp head is shown from the side on light grey.
  • A tall grey Decorpole has a circular lamp head supported by a forked arm against light grey.
  • A second view of the grey Decorpole shows its circular head and forked arm against light grey.
  • A grey Decorpole with a circular lamp ring is shown front-on against light grey.
  • A grey pole has a circular lamp and a glowing vertical strip low on its shaft against light grey.
  • A white lighting pole has a circular lamp and a birch-bark pattern against light grey.
  • A straight grey Passivepole with a small rectangular lamp head stands against light grey.
  • A grey Passivepole with a bent arm and oval lamp head is shown from the side on light grey.
  • Another view shows a grey Passivepole with a bent arm and angled lamp head against light grey.
  • A grey Passivepole with a bent arm and lit LED lamp stands against light grey.
  • A grey Passivepole with an illuminated LED head is shown from another angle on light grey.
  • A grey Passivepole with a narrow LED head is seen front-on against light grey.
  • A grey pole carries an LED lamp, white light points and a blue pedestrian-crossing sign.
  • A second view shows a grey lighting pole with a blue crossing sign and white lights along its shaft.
  • A short grey charging post has a socket and rectangular base against light grey.
  • A short grey charging post is shown front-on with two sockets against light grey.
  • A narrow grey warning post has a light ring near the top and a dark panel against light grey.
  • A second view of the grey warning post shows its illuminated ring against light grey.
A fluorescent yellow NCT panel has a Polish paragraph beginning „Dzięki kompozytowi budujemy przestrzeń”.
A fluorescent yellow NCT panel has a Polish paragraph beginning „Dzięki kompozytowi budujemy przestrzeń”.

The new website has been developed with the needs of key entities involved in designing and building urban and road infrastructure in mind. Local governments and investors can gain a broader understanding of the technology, NCT’s innovative solutions, and their implementations. Contractors and architects have access to detailed product specifications and 3D models that facilitate design work.

The new website has been developed with the needs of key entities involved in designing and building urban and road infrastructure in mind. Local governments and investors can gain a broader understanding of the technology, NCT’s innovative solutions, and their implementations. Contractors and architects have access to detailed product specifications and 3D models that facilitate design work.

The new website has been developed with the needs of key entities involved in designing and building urban and road infrastructure in mind. Local governments and investors can gain a broader understanding of the technology, NCT’s innovative solutions, and their implementations. Contractors and architects have access to detailed product specifications and 3D models that facilitate design work.

A “Basicpole” product page shows a night city photograph, pole render and data table on pale blue.
A close-up of a grey pole shows a black control panel and socket against pale blue.
A close-up of a grey pole shows a black control panel and socket against pale blue.

2023

Design team:

Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Oliwia Zypser, Przemysław Żyra, Łukasz Wojtysko, Rafał Pyrczak, Mariusz Czepiec, Michał Róg, Jan Drozd, Piotr Baran, Mirek Kliś

2023

Design team:

Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Oliwia Zypser, Przemysław Żyra, Łukasz Wojtysko, Rafał Pyrczak, Mariusz Czepiec, Michał Róg, Jan Drozd, Piotr Baran, Mirek Kliś

2023

Design team:

Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Oliwia Zypser, Przemysław Żyra, Łukasz Wojtysko, Rafał Pyrczak, Mariusz Czepiec, Michał Róg, Jan Drozd, Piotr Baran, Mirek Kliś

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte