× Studio Otwarte

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Add your own touch

Racibórz is a multicultural mosaic. Over the centuries, various traditions have intersected here, with each adding another chapter to the rich history of this fascinating city.

Add your own touch

Racibórz is a multicultural mosaic. Over the centuries, various traditions have intersected here, with each adding another chapter to the rich history of this fascinating city.

Add your own touch

Racibórz is a multicultural mosaic. Over the centuries, various traditions have intersected here, with each adding another chapter to the rich history of this fascinating city.

An evening aerial view shows Racibórz's lit market square, a church tower and surrounding buildings.
The white “Racibórz 1217” logo pairs its wordmark with a shield containing an eagle and wheel on light grey.

City rebranding:

Brand strategy

Brand analysis and diagnosis

Brand architecture

Research, trends

Communication strategy

Style, tone

Visual identity

City logo

Sub-brand labelling system

Graphic elements

Illustrations

Icons, infographics

Motion design

Implementation

City print templates

Social media communication framework

Promotional materials – information

Brand manual

An evening aerial view shows Racibórz's lit market square, a church tower and surrounding buildings.
The white “Racibórz 1217” logo pairs its wordmark with a shield containing an eagle and wheel on light grey.

City rebranding:

Brand strategy

Brand analysis and diagnosis

Brand architecture

Research, trends

Communication strategy

Style, tone

Visual identity

City logo

Sub-brand labelling system

Graphic elements

Illustrations

Icons, infographics

Motion design

Implementation

City print templates

Social media communication framework

Promotional materials – information

Brand manual

An evening aerial view shows Racibórz's lit market square, a church tower and surrounding buildings.
The white “Racibórz 1217” logo pairs its wordmark with a shield containing an eagle and wheel on light grey.

City rebranding:

Brand strategy

+

Visual identity

+

Implementation

+

The new visual identity features a logo inspired by the coat of arms of Racibórz and a clear markings system for institutions associated with the city.

The new visual identity features a logo inspired by the coat of arms of Racibórz and a clear markings system for institutions associated with the city.

The new visual identity features a logo inspired by the coat of arms of Racibórz and a clear markings system for institutions associated with the city.

The historic Racibórz coat of arms shows a white eagle and wheel on a red shield against cream.
The historic Racibórz coat of arms shows a white eagle and wheel on a red shield against cream.
A white shield with eagle and wheel sits above “Racibórz 1217” on a red background.
Pale blue radial construction lines meet at the centre of a cream panel.

We incorporated the geometry of the coat of arms of Racibórz in the new emblem. The bipartite shield consists of an eagle and a wooden wheel.

We incorporated the geometry of the coat of arms of Racibórz in the new emblem. The bipartite shield consists of an eagle and a wooden wheel.

  • A brand manual sheet shows “Racibórz 1217” logo variants on red, white, blue and a photograph.
  • A red panel pairs the white Racibórz logo with names of city institutions, including “Urząd Miasta” and “Biblioteka”.
  • A Racibórz manual sheet pairs the Polish line „Dodaj coś od siebie” with type specimens and red, yellow, green and blue swatches.

Communication

In creating materials, we aimed to look not only to the past but also to the present and future of the city. Hence, the slogan directed at present residents of Racibórz, encouraging them to collectively create history.

Communication

In creating materials, we aimed to look not only to the past but also to the present and future of the city. Hence, the slogan directed at present residents of Racibórz, encouraging them to collectively create history.

Communication

In creating materials, we aimed to look not only to the past but also to the present and future of the city. Hence, the slogan directed at present residents of Racibórz, encouraging them to collectively create history.

A dusk panorama of Racibórz carries the Polish line „Dodaj coś od siebie” in white and a red church drawing on the right.
A dusk panorama of Racibórz carries the Polish line „Dodaj coś od siebie” in white and a red church drawing on the right.
A church interior shows a green ribbed vault, chandelier and tall windows.

Translating the idea into visual language we chose shapes characteristic of the city such as architectural details of buildings, the spatial layout of green areas and exhibits found in the City Museum.

Translating the idea into visual language we chose shapes characteristic of the city such as architectural details of buildings, the spatial layout of green areas and exhibits found in the City Museum.

Translating the idea into visual language we chose shapes characteristic of the city such as architectural details of buildings, the spatial layout of green areas and exhibits found in the City Museum.

A cream panel pairs six Racibórz architectural details with simplified colourful shapes.
A cream panel pairs six Racibórz architectural details with simplified colourful shapes.
A red Racibórz billboard on a brick wall combines photographs, colourful shapes and the Polish line „Dodaj coś od siebie”.
A red Racibórz billboard on a brick wall combines photographs, colourful shapes and the Polish line „Dodaj coś od siebie”.

The Key Visual was designed in a way that allows freedom in scaling and coloring. The geometric shapes can also serve as masks for photographs and illustrations.

The Key Visual was designed in a way that allows freedom in scaling and coloring. The geometric shapes can also serve as masks for photographs and illustrations.

The Key Visual was designed in a way that allows freedom in scaling and coloring. The geometric shapes can also serve as masks for photographs and illustrations.

  • A blue “Kościół św. Ducha – Muzeum” poster pairs a yellow shape, town photograph and red shield.
  • A church-tower photograph is overlaid with red, yellow, green and blue Racibórz shapes.
  • A cream “Zielone okolice Raciborza” poster frames a woman on a pier inside a flower shape.
  • A red “Muzeum” poster pairs a blue field with a white outline drawing of a church façade.
  • A “Dni Miasta” poster dated “10–15.07.2022” overlays a dusk city scene with a red “Wydarzenia” shape.

The system is flexible and allows the creation of diverse materials. Classic solutions have been designed with official communication from the City Hall in mind. More creative ones are suitable for cultural institutions and city events.

The system is flexible and allows the creation of diverse materials. Classic solutions have been designed with official communication from the City Hall in mind. More creative ones are suitable for cultural institutions and city events.

The system is flexible and allows the creation of diverse materials. Classic solutions have been designed with official communication from the City Hall in mind. More creative ones are suitable for cultural institutions and city events.

A cream Racibórz system sheet compares the logo, landmark outlines, colourful symbols and uses from official to playful.
A cream Racibórz system sheet compares the logo, landmark outlines, colourful symbols and uses from official to playful.

Official materials

For the City Hall’s simple and elegant layouts, we utilized delicate, linear illustrations of landmarks alongside a minimalist color palette.

Official materials

For the City Hall’s simple and elegant layouts, we utilized delicate, linear illustrations of landmarks alongside a minimalist color palette.

Official materials

For the City Hall’s simple and elegant layouts, we utilized delicate, linear illustrations of landmarks alongside a minimalist color palette.

A pale church with a tall spire and pitched roof stands by an empty square beneath clouded skies.
A pale church with a tall spire and pitched roof stands by an empty square beneath clouded skies.
  • Six red outline drawings of Racibórz buildings and towers are arranged in two rows.
  • A Racibórz stationery set includes a red folder, envelope, business cards and a cream sheet with landmark drawings.
  • A red press backdrop repeats the white “Racibórz 1217” logo above outlines of three buildings.

Promotional materials

Layouts promoting events are less formal. They feature more movement, shapes, and colors.

Promotional materials

Layouts promoting events are less formal. They feature more movement, shapes, and colors.

Promotional materials

Layouts promoting events are less formal. They feature more movement, shapes, and colors.

Two vertical Racibórz flags on a pole, red and blue, pair colourful shapes with the Polish line „Dodaj coś od siebie”.
Two vertical Racibórz flags on a pole, red and blue, pair colourful shapes with the Polish line „Dodaj coś od siebie”.
A white municipal lorry carries the “Racibórz 1217” logo and a row of coloured symbols along its side.
A white municipal lorry carries the “Racibórz 1217” logo and a row of coloured symbols along its side.
A blue Racibórz T-shirt has a green ornamental motif in the centre against a blue background.
  • Two wooden Racibórz deck chairs show a white cover with colourful shapes and a blue one with an archival photograph.
  • A person carries a white canvas bag with colourful Racibórz symbols and the Polish line „Dodaj coś od siebie”.
  • A skateboarder has colourful Racibórz-shaped patches on jeans and holds a metal bottle.
  • A clear bottle with a cork lid carries a blue wavy Racibórz motif against white.
  • A person sitting by a pool is wrapped in a blue and white towel with a wavy Racibórz pattern.

The Promotion Department continues to implement solutions proposed by us. With the support of the manual we developed, it adapts materials to the needs of the city and its institutions.

The Promotion Department continues to implement solutions proposed by us. With the support of the manual we developed, it adapts materials to the needs of the city and its institutions.

The Promotion Department continues to implement solutions proposed by us. With the support of the manual we developed, it adapts materials to the needs of the city and its institutions.

since 2023

Design team:

Oksana Shmygol, Tomasz Jurecki, Julek Wierzchowski, Patrycja Mola, Rafał Pyrczak

City team:

Dawid Wacławczyk, Karolina Kunicka

since 2023

Design team:

Oksana Shmygol, Tomasz Jurecki, Julek Wierzchowski, Patrycja Mola, Rafał Pyrczak

City team:

Dawid Wacławczyk, Karolina Kunicka

since 2023

Design team:

Oksana Shmygol, Tomasz Jurecki, Julek Wierzchowski, Patrycja Mola, Rafał Pyrczak

City team:

Dawid Wacławczyk, Karolina Kunicka

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte