The new energy of RAS
Ringier Axel Springer stays ahead of the curve. And not just in the sense it deals with delivering only the latest news.
The new energy of RAS
Ringier Axel Springer stays ahead of the curve. And not just in the sense it deals with delivering only the latest news.
The new energy of RAS
Ringier Axel Springer stays ahead of the curve. And not just in the sense it deals with delivering only the latest news.
Rebranding
Brand strategy
Brand image analysis
Visual codes of categories
Brand architecture and portfolio
Research, trends
Style, tone
Visual identity
Logo
Sub-brand labelling system
Illustrations
Icons and infographics
Motion design
Sound design
Written identity
Storytelling
Scriptwriting
Brand dictionary
Content
Copywriting
Video editing
Material selection, technical preparation
Implementation
Pitch deck, sales deck
Social media framework
Photo shoot – art direction
Film – art direction
Design system
Brand manual online
Website
User Experience Design
Web Design
Rebranding
Brand strategy
Brand image analysis
Visual codes of categories
Brand architecture and portfolio
Research, trends
Style, tone
Visual identity
Logo
Sub-brand labelling system
Illustrations
Icons and infographics
Motion design
Sound design
Written identity
Storytelling
Scriptwriting
Brand dictionary
Content
Copywriting
Video editing
Material selection, technical preparation
Implementation
Pitch deck, sales deck
Social media framework
Photo shoot – art direction
Film – art direction
Design system
Brand manual online
Website
User Experience Design
Web Design
Rebranding
Brand strategy
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Visual identity
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Written identity
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Content
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Implementation
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Website
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The brand consistently evolved in the recent years – from a publisher of print media to a technologically advanced company offering numerous digital solutions. Our task was to refresh the visual identity in line with this change. We developed new brand architecture as well as the visual and written storytelling.
The brand consistently evolved in the recent years – from a publisher of print media to a technologically advanced company offering numerous digital solutions. Our task was to refresh the visual identity in line with this change. We developed new brand architecture as well as the visual and written storytelling.
The brand consistently evolved in the recent years – from a publisher of print media to a technologically advanced company offering numerous digital solutions. Our task was to refresh the visual identity in line with this change. We developed new brand architecture as well as the visual and written storytelling.
Creative Concept
We began our work by translating the new strategy expressed in the slogan “we empower free decisions” into a creative concept. We were looking for something to add energy. We decided to merge the colorful segments present in the existing logo, creating a gradient power strip.
Creative Concept
We began our work by translating the new strategy expressed in the slogan “we empower free decisions” into a creative concept. We were looking for something to add energy. We decided to merge the colorful segments present in the existing logo, creating a gradient power strip.
Creative Concept
We began our work by translating the new strategy expressed in the slogan “we empower free decisions” into a creative concept. We were looking for something to add energy. We decided to merge the colorful segments present in the existing logo, creating a gradient power strip.
The colorful segments referenced the printing technique and emphasized the company’s lineage. The gradient power strip connects RAS with the digital world.
The colorful segments referenced the printing technique and emphasized the company’s lineage. The gradient power strip connects RAS with the digital world.
Brand Architecture
RAS has a rich portfolio of names such as Onet, Newsweek, Forbes, and Business Insider, as well as many other sub-brands, events, initiatives, and departments. They are also interconnected – much like the colors in the logo.
Brand Architecture
RAS has a rich portfolio of names such as Onet, Newsweek, Forbes, and Business Insider, as well as many other sub-brands, events, initiatives, and departments. They are also interconnected – much like the colors in the logo.
Brand Architecture
RAS has a rich portfolio of names such as Onet, Newsweek, Forbes, and Business Insider, as well as many other sub-brands, events, initiatives, and departments. They are also interconnected – much like the colors in the logo.
We proposed a typographic solution that references newspaper headlines.
We proposed a typographic solution that references newspaper headlines.
Flexible Design System
The new branding is cohesive and allows for creation of diverse communications. It encompasses the entire brand without overshadowing the individual sub-brands.
Flexible Design System
The new branding is cohesive and allows for creation of diverse communications. It encompasses the entire brand without overshadowing the individual sub-brands.
Flexible Design System
The new branding is cohesive and allows for creation of diverse communications. It encompasses the entire brand without overshadowing the individual sub-brands.
The layouts vary in visual intensity and depth. From minimalist corporate materials to dynamic event presentations.
The layouts vary in visual intensity and depth. From minimalist corporate materials to dynamic event presentations.
The layouts vary in visual intensity and depth. From minimalist corporate materials to dynamic event presentations.
For official corporate materials, we designed a minimalist graphic layout, while employer branding and company initiatives received more energy and colorful accents.
For official corporate materials, we designed a minimalist graphic layout, while employer branding and company initiatives received more energy and colorful accents.
Audio identity
The audio logo is a distinctive, recognisable sound tied to the logo animation. Around it we built a whole, coherent family of sounds with the same character to accompany the other animations: transitions between shots, text reveals and dissolves, bar entrances, closing frames and more.
Audio identity
The audio logo is a distinctive, recognisable sound tied to the logo animation. Around it we built a whole, coherent family of sounds with the same character to accompany the other animations: transitions between shots, text reveals and dissolves, bar entrances, closing frames and more.
Audio identity
The audio logo is a distinctive, recognisable sound tied to the logo animation. Around it we built a whole, coherent family of sounds with the same character to accompany the other animations: transitions between shots, text reveals and dissolves, bar entrances, closing frames and more.
The identity has different levels of intensity, and we developed them for the sound layer as well. The RAS track is built from three layers, added one after another depending on how much energy a given piece needs.
The identity has different levels of intensity, and we developed them for the sound layer as well. The RAS track is built from three layers, added one after another depending on how much energy a given piece needs.
The identity has different levels of intensity, and we developed them for the sound layer as well. The RAS track is built from three layers, added one after another depending on how much energy a given piece needs.
Corporate website
The project involved a complete overhaul of the information architecture, preceded by defining the target audience of the website and their needs. The new corporate website not only presents the structure, mission, and vision of RAS but also comprehensively showcases all brands in the portfolio with particular emphasis on their advertising potential. In terms of storytelling, we focused on the highest value of RAS, which is people and technology.
Corporate website
The project involved a complete overhaul of the information architecture, preceded by defining the target audience of the website and their needs. The new corporate website not only presents the structure, mission, and vision of RAS but also comprehensively showcases all brands in the portfolio with particular emphasis on their advertising potential. In terms of storytelling, we focused on the highest value of RAS, which is people and technology.
Corporate website
The project involved a complete overhaul of the information architecture, preceded by defining the target audience of the website and their needs. The new corporate website not only presents the structure, mission, and vision of RAS but also comprehensively showcases all brands in the portfolio with particular emphasis on their advertising potential. In terms of storytelling, we focused on the highest value of RAS, which is people and technology.
The gradient offers great potential in digital applications.
The gradient offers great potential in digital applications.
2023
Design & Art Direction:
Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Mariusz Czepiec, Łukasz Wojtysko, Mirek Kliś
The Clien's team:
Bartek Kozłowski, Karolina Sznajder, Kinga Szurmiak, Małgorzata Kuś
2023
Design & Art Direction:
Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Mariusz Czepiec, Łukasz Wojtysko, Mirek Kliś
The Clien's team:
Bartek Kozłowski, Karolina Sznajder, Kinga Szurmiak, Małgorzata Kuś
2023
Design & Art Direction:
Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Mariusz Czepiec, Łukasz Wojtysko, Mirek Kliś
The Clien's team:
Bartek Kozłowski, Karolina Sznajder, Kinga Szurmiak, Małgorzata Kuś
Let's talk about cooperation
© 2026 × studio otwarte
Let's talk about cooperation
© 2026 × studio otwarte
Let's talk about cooperation
© 2026 × studio otwarte