RMF FM - largest music and information radio station

A comprehensive rebranding of the RMF Radio Group – the first private radio station in Poland.

RMF FM - largest music and information radio station

A comprehensive rebranding of the RMF Radio Group – the first private radio station in Poland.

RMF FM - largest music and information radio station

A comprehensive rebranding of the RMF Radio Group – the first private radio station in Poland.

Yellow helicopter with large blue “RMF” lettering and the registration “SP-GSD” flying against a cloudy sky.

Rebranding:

Brand strategy

Brand analysis and diagnosis

Research, trends

Style and tone

Visual identity

Logos for RMF FM, Maxxx, Classic, RMF24

Identification system within the RMF Group

Key visual

Implementation

Material selection, technical preparation

Brand manual

Yellow helicopter with large blue “RMF” lettering and the registration “SP-GSD” flying against a cloudy sky.

Rebranding:

Brand strategy

+

Visual identity

+

Implementation

+

Yellow helicopter with large blue “RMF” lettering and the registration “SP-GSD” flying against a cloudy sky.

Rebranding:

Brand strategy

Brand analysis and diagnosis

Research, trends

Style and tone

Visual identity

Logos for RMF FM, Maxxx, Classic, RMF24

Identification system within the RMF Group

Key visual

Implementation

Material selection, technical preparation

Brand manual

A comprehensive rebranding of the RMF Radio Group: the main RMF FM station, the pop RMF MAXXX, the music-literary RMF Classic, and the news portal RMF24.

A comprehensive rebranding of the RMF Radio Group: the main RMF FM station, the pop RMF MAXXX, the music-literary RMF Classic, and the news portal RMF24.

A comprehensive rebranding of the RMF Radio Group: the main RMF FM station, the pop RMF MAXXX, the music-literary RMF Classic, and the news portal RMF24.

RMF logo: navy slanted “RMF” lettering on a tilted yellow badge, set on a light grey background.
RMF logo: navy slanted “RMF” lettering on a tilted yellow badge, set on a light grey background.
Silver and black microphone fitted with a yellow and navy “RMF” mic flag, on a light grey background.

The new typography of the RMF acronym was designed from scratch to correspond with the characteristic yellow background of RMF, but it can also function independently, with only its shape suggesting its presence.

Silver and black microphone fitted with a yellow and navy “RMF” mic flag, on a light grey background.

The new typography of the RMF acronym was designed from scratch to correspond with the characteristic yellow background of RMF, but it can also function independently, with only its shape suggesting its presence.

Silver and black microphone fitted with a yellow and navy “RMF” mic flag, on a light grey background.

The new typography of the RMF acronym was designed from scratch to correspond with the characteristic yellow background of RMF, but it can also function independently, with only its shape suggesting its presence.

The task was to refresh the logos (while maintaining their individual character) and develop a cohesive system for the group.

The task was to refresh the logos (while maintaining their individual character) and develop a cohesive system for the group.

The task was to refresh the logos (while maintaining their individual character) and develop a cohesive system for the group.

Navy “RMF FM” logo beside the frequency “/ 96,0 FM” in a thin typeface, on a yellow background.
Concert crowd under stage lights with hands raised in a heart shape, and the white and yellow “RMF MAXXX” logo at the centre.
Concert crowd under stage lights with hands raised in a heart shape, and the white and yellow “RMF MAXXX” logo at the centre.
Black off-road pickup with yellow paint splashes and a white “RMF MAXXX” logo on its doors, on a light grey background.

RMF MAXXX Logo – the aggressiveness of the previous logo gave it character but no longer suited the pop station and dangerously resembled Roxy FM. The new logo has a softer expression while retaining recognizable features. It is also adapted to the new organizational system of the RMF Group.

Black off-road pickup with yellow paint splashes and a white “RMF MAXXX” logo on its doors, on a light grey background.

RMF MAXXX Logo – the aggressiveness of the previous logo gave it character but no longer suited the pop station and dangerously resembled Roxy FM. The new logo has a softer expression while retaining recognizable features. It is also adapted to the new organizational system of the RMF Group.

Black off-road pickup with yellow paint splashes and a white “RMF MAXXX” logo on its doors, on a light grey background.

RMF MAXXX Logo – the aggressiveness of the previous logo gave it character but no longer suited the pop station and dangerously resembled Roxy FM. The new logo has a softer expression while retaining recognizable features. It is also adapted to the new organizational system of the RMF Group.

Black-and-white view of an empty concert hall with balconies and music stands on stage, the white “RMF Classic” logo centred.
Black-and-white view of an empty concert hall with balconies and music stands on stage, the white “RMF Classic” logo centred.
Two RMF Classic prints: a woman in red, and a “Headnews” paper on a piano with “codziennie porcja świeżych informacji”.

RMF Classic logo – primarily required a qualitative change. The new logo, inspired by Chopin’s signature, has a similar shape and character to the previous one and is also adapted to the RMF Group’s system.

Two RMF Classic prints: a woman in red, and a “Headnews” paper on a piano with “codziennie porcja świeżych informacji”.

RMF Classic logo – primarily required a qualitative change. The new logo, inspired by Chopin’s signature, has a similar shape and character to the previous one and is also adapted to the RMF Group’s system.

Two RMF Classic prints: a woman in red, and a “Headnews” paper on a piano with “codziennie porcja świeżych informacji”.

RMF Classic logo – primarily required a qualitative change. The new logo, inspired by Chopin’s signature, has a similar shape and character to the previous one and is also adapted to the RMF Group’s system.

2009

Studio team:

Marcin Wolny, Jan Bielak, Christoph Dunst, Maciej Ochęcki

2009

Studio team:

Marcin Wolny, Jan Bielak, Christoph Dunst, Maciej Ochęcki

2009

Studio team:

Marcin Wolny, Jan Bielak, Christoph Dunst, Maciej Ochęcki

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte