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Visual identity of the city

Rybnik, like most Upper Silesian cities, is undergoing a transformation—from a mining and metallurgical town to a modern and friendly urban center. Part of these changes includes a new visual identity.

Visual identity of the city

Rybnik, like most Upper Silesian cities, is undergoing a transformation—from a mining and metallurgical town to a modern and friendly urban center. Part of these changes includes a new visual identity.

Visual identity of the city

Rybnik, like most Upper Silesian cities, is undergoing a transformation—from a mining and metallurgical town to a modern and friendly urban center. Part of these changes includes a new visual identity.

Night drone shot of a floodlit Gothic Revival church with two tall spires above the city’s lit streets.
White Rybnik logo: a shield with a pike and flowers beside a large “Rybnik” wordmark.

City rebranding, scope:

Brand strategy

Brand analysis and diagnosis

Brand architecture

Research, trends

Style and tone

Visual identity

City logo

Sub-brand signage system

Graphic elements

Illustrations

Icons, infographics

Motion design

Implementation

Templates for municipal prints

Signage templates

Social media framework

Material selection, technical preparation

Design system

Online brand manual

Website

User Experience Design

Web Design

Front-end development

Back-end development

Night drone shot of a floodlit Gothic Revival church with two tall spires above the city’s lit streets.
White Rybnik logo: a shield with a pike and flowers beside a large “Rybnik” wordmark.

City rebranding, scope:

Brand strategy

Brand analysis and diagnosis

Brand architecture

Research, trends

Style and tone

Visual identity

City logo

Sub-brand signage system

Graphic elements

Illustrations

Icons, infographics

Motion design

Implementation

Templates for municipal prints

Signage templates

Social media framework

Material selection, technical preparation

Design system

Online brand manual

Website

User Experience Design

Web Design

Front-end development

Back-end development

Night drone shot of a floodlit Gothic Revival church with two tall spires above the city’s lit streets.
White Rybnik logo: a shield with a pike and flowers beside a large “Rybnik” wordmark.

City rebranding, scope:

Brand strategy

+

Visual identity

+

Implementation

+

Website

+

Historically, the city was famous for fish farming, hence the image of a pike in the municipal coat of arms. However, the way it was drawn in the coat of arms made it impossible to simplify and use on modern media. Therefore, a new version had to be developed for the new visual identity. The newly drawn, simplified “heraldic logo” with thicker lines can now be freely scaled and placed on various substrates.

Historically, the city was famous for fish farming, hence the image of a pike in the municipal coat of arms. However, the way it was drawn in the coat of arms made it impossible to simplify and use on modern media. Therefore, a new version had to be developed for the new visual identity. The newly drawn, simplified “heraldic logo” with thicker lines can now be freely scaled and placed on various substrates.

Historically, the city was famous for fish farming, hence the image of a pike in the municipal coat of arms. However, the way it was drawn in the coat of arms made it impossible to simplify and use on modern media. Therefore, a new version had to be developed for the new visual identity. The newly drawn, simplified “heraldic logo” with thicker lines can now be freely scaled and placed on various substrates.

Three versions of the pike crest: a pale blue shield on light grey, a black outline on pale blue and a white outline on black.
Three versions of the pike crest: a pale blue shield on light grey, a black outline on pale blue and a white outline on black.
Red board of 12 lockups pairing the pike crest with names such as “Rybnik”, “Miasto Rybnik” and “Rada Miasta Rybnika”.
Red board of 12 lockups pairing the pike crest with names such as “Rybnik”, “Miasto Rybnik” and “Rada Miasta Rybnika”.

Along with the logo, we developed a modular grid-based signage system for all municipal institutions and departments of the City Hall. The typeface used in the logotype and municipal materials is Favela, created by Polish designer Mateusz Machalski. For the key visual we complemented the blue from the municipal coat of arms with additional “Silesian” colors: black, red, and yellow.

Along with the logo, we developed a modular grid-based signage system for all municipal institutions and departments of the City Hall. The typeface used in the logotype and municipal materials is Favela, created by Polish designer Mateusz Machalski. For the key visual we complemented the blue from the municipal coat of arms with additional “Silesian” colors: black, red, and yellow.

Along with the logo, we developed a modular grid-based signage system for all municipal institutions and departments of the City Hall. The typeface used in the logotype and municipal materials is Favela, created by Polish designer Mateusz Machalski. For the key visual we complemented the blue from the municipal coat of arms with additional “Silesian” colors: black, red, and yellow.

Yellow specimen of the “Favela” typeface family by Mateusz Machalski, showing weights from “Ultra Light” to “Bold”.
Aerial view of a park with a red sports court, round playgrounds and outdoor gym areas set among grass and paths.
Yellow specimen of the “Favela” typeface family by Mateusz Machalski, showing weights from “Ultra Light” to “Bold”.
Aerial view of a park with a red sports court, round playgrounds and outdoor gym areas set among grass and paths.
Yellow specimen of the “Favela” typeface family by Mateusz Machalski, showing weights from “Ultra Light” to “Bold”.
Aerial view of a park with a red sports court, round playgrounds and outdoor gym areas set among grass and paths.
Pale blue, white and yellow “Cennik miejski” spread: spending icons with sums and a chart led by “Inwestycje i drogi” at 64.8%.
Pale blue, white and yellow “Cennik miejski” spread: spending icons with sums and a chart led by “Inwestycje i drogi” at 64.8%.

The leitmotif of Rybnik’s visual identity system is illustrations inspired by the 1920s stained glass windows in the council chamber of the Rybnik town hall. The figures in the stained glass windows represent allegories of fields traditionally associated with Rybnik: metallurgy, industry and trade, the urban community, mining, and agriculture.

The leitmotif of Rybnik’s visual identity system is illustrations inspired by the 1920s stained glass windows in the council chamber of the Rybnik town hall. The figures in the stained glass windows represent allegories of fields traditionally associated with Rybnik: metallurgy, industry and trade, the urban community, mining, and agriculture.

The leitmotif of Rybnik’s visual identity system is illustrations inspired by the 1920s stained glass windows in the council chamber of the Rybnik town hall. The figures in the stained glass windows represent allegories of fields traditionally associated with Rybnik: metallurgy, industry and trade, the urban community, mining, and agriculture.

Stained-glass window: a woman in a crown of battlements holds a blue shield with a fish and a ribbon spelling “Rybnik”.
Stained-glass window: a woman in a crown of battlements holds a blue shield with a fish and a ribbon spelling “Rybnik”.
Stained-glass window: a woman in a crown of battlements holds a blue shield with a fish and a ribbon spelling “Rybnik”.
Sixteen line icons of city buildings – including a twin-spired church, a mine shaft tower and viaducts – on an orange background.
Sixteen line icons of city buildings – including a twin-spired church, a mine shaft tower and viaducts – on an orange background.

Rybnik’s new visual identity includes the graphic design of municipal documents, publications, and informational and promotional materials—both printed and electronic. This includes official stationery and document formats, templates for municipal posters, notices, flyers, and information booklets, as well as the city’s website. Consistent signage will cover municipal buildings, the vehicle fleet, including public transport vehicles, as well as gadgets, gifts, and other promotional materials.

Rybnik’s new visual identity includes the graphic design of municipal documents, publications, and informational and promotional materials—both printed and electronic. This includes official stationery and document formats, templates for municipal posters, notices, flyers, and information booklets, as well as the city’s website. Consistent signage will cover municipal buildings, the vehicle fleet, including public transport vehicles, as well as gadgets, gifts, and other promotional materials.

Rybnik’s new visual identity includes the graphic design of municipal documents, publications, and informational and promotional materials—both printed and electronic. This includes official stationery and document formats, templates for municipal posters, notices, flyers, and information booklets, as well as the city’s website. Consistent signage will cover municipal buildings, the vehicle fleet, including public transport vehicles, as well as gadgets, gifts, and other promotional materials.

  • Rybnik’s pale blue official stationery – folders, letterhead, envelope and business cards – and a black folder of building icons.
  • Red and yellow “Rybnik” folders, a pale blue folder with a letter, business cards with building icons, an envelope and pencils.
  • Three brochures – “Mieszkaj”, “Inwestuj” and “Zwiedzaj” – with city photos, and a spread on the historic “Ignacy” mine.
  • Pale blue, yellow and red tote bags with stained-glass line figures and “Rybnik”, plus two white mugs with building icons.
  • Three T-shirts in pale blue, yellow and red printed with black line drawings of figures inspired by stained glass.
  • A poster of black and coloured dots on a grid, a white leaflet headed “Krystian Burda” and a cover with navy and black wedges.
  • Yellow “Teatr Ziemi Rybnickiej” prints with an archive photo of a modernist building, and a postcard of an ornate dish.
  • Two white enamel mugs: one has a “Miasto Rybnik” stamp with a pike on its base, the other a pale blue line-drawn woman’s face.
Pale blue, yellow and red pencils printed “Rybnik”, with black erasers, lying next to a sheet with a line drawing of a face.
Close-up of three stitched notebooks in yellow, pale blue and orange, each with a large “Rybnik” wordmark and the pike crest.
Pale blue, yellow and red pencils printed “Rybnik”, with black erasers, lying next to a sheet with a line drawing of a face.
Close-up of three stitched notebooks in yellow, pale blue and orange, each with a large “Rybnik” wordmark and the pike crest.
Pale blue, yellow and red pencils printed “Rybnik”, with black erasers, lying next to a sheet with a line drawing of a face.
Close-up of three stitched notebooks in yellow, pale blue and orange, each with a large “Rybnik” wordmark and the pike crest.
White and blue city bus with “Rybnik Komunikacja Miejska” lettering and a line-drawn face on its windows, on pale blue.
White and blue city bus with “Rybnik Komunikacja Miejska” lettering and a line-drawn face on its windows, on pale blue.
Four colourful social posts with stained-glass line figures and speech bubbles in Silesian dialect, such as “Te, hajer!”.
Four colourful social posts with stained-glass line figures and speech bubbles in Silesian dialect, such as “Te, hajer!”.
Rybnik website with a photo of a timber roof structure, beside a phone showing a Facebook page reading “Szczyńść Boże grubiorze!”.
Rybnik website with a photo of a timber roof structure, beside a phone showing a Facebook page reading “Szczyńść Boże grubiorze!”.
Close-up of a bus window with a white line-drawn face and a red banner reading “Jeżech z Rybnika”.
A girl and a boy colour in pictures at a table, sitting in pale blue and yellow deckchairs printed with “Rybnik”.
Close-up of a bus window with a white line-drawn face and a red banner reading “Jeżech z Rybnika”.
A girl and a boy colour in pictures at a table, sitting in pale blue and yellow deckchairs printed with “Rybnik”.
Close-up of a bus window with a white line-drawn face and a red banner reading “Jeżech z Rybnika”.
A girl and a boy colour in pictures at a table, sitting in pale blue and yellow deckchairs printed with “Rybnik”.
Outdoor display of panels – “Kolorystyka”, “Liternictwo”, “Ilustracje” – and a road-building map behind planters of pink flowers.
Four flags reading “Rybnik” in pale blue, yellow, orange and red fly on poles in front of apartment buildings.
Outdoor display of panels – “Kolorystyka”, “Liternictwo”, “Ilustracje” – and a road-building map behind planters of pink flowers.
Four flags reading “Rybnik” in pale blue, yellow, orange and red fly on poles in front of apartment buildings.
Outdoor display of panels – “Kolorystyka”, “Liternictwo”, “Ilustracje” – and a road-building map behind planters of pink flowers.
Four flags reading “Rybnik” in pale blue, yellow, orange and red fly on poles in front of apartment buildings.
White bike frame with the pike crest and “Rybnik” beneath a black saddle, next to a red bottle cage.
A hand holds an enamel mug of coffee with a pale blue line-drawn woman’s face and a “Huta Silesia” leaflet, trees behind.
White bike frame with the pike crest and “Rybnik” beneath a black saddle, next to a red bottle cage.
A hand holds an enamel mug of coffee with a pale blue line-drawn woman’s face and a “Huta Silesia” leaflet, trees behind.
White bike frame with the pike crest and “Rybnik” beneath a black saddle, next to a red bottle cage.
A hand holds an enamel mug of coffee with a pale blue line-drawn woman’s face and a “Huta Silesia” leaflet, trees behind.

The culmination of the work is the online Brand Manual at siw.rybnik.eu, which serves as both a presentation and a comprehensive guide for applying the visual identity system, as well as a constantly updated database of system components.

visit the manual page (PL)

The culmination of the work is the online Brand Manual at siw.rybnik.eu, which serves as both a presentation and a comprehensive guide for applying the visual identity system, as well as a constantly updated database of system components.

visit the manual page (PL)

The culmination of the work is the online Brand Manual at siw.rybnik.eu, which serves as both a presentation and a comprehensive guide for applying the visual identity system, as well as a constantly updated database of system components.

visit the manual page (PL)

2018-2019

Design & Art Direction::

Marcin Wolny, Oksana Shmygol, Tomasz Jurecki, Paulina Duźniak

Font author:

Mateusz Machalski

Manual online:

Maciej Mach, Jan Drozd, Mirek Kliś

Client side team:

Robert Cebula, Kamil Styga

2018-2019

Design & Art Direction::

Marcin Wolny, Oksana Shmygol, Tomasz Jurecki, Paulina Duźniak

Font author:

Mateusz Machalski

Manual online:

Maciej Mach, Jan Drozd, Mirek Kliś

Client side team:

Robert Cebula, Kamil Styga

2018-2019

Design & Art Direction::

Marcin Wolny, Oksana Shmygol, Tomasz Jurecki, Paulina Duźniak

Font author:

Mateusz Machalski

Manual online:

Maciej Mach, Jan Drozd, Mirek Kliś

Client side team:

Robert Cebula, Kamil Styga

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte