Talixo - transport on demand

A platform for booking taxis and limousines that leverages methods and technology from the airline industry.

Talixo - transport on demand

A platform for booking taxis and limousines that leverages methods and technology from the airline industry.

Talixo - transport on demand

A platform for booking taxis and limousines that leverages methods and technology from the airline industry.

Aerial view of a city junction with taxis on the road and a yellow route line ending in a circle
Talixo logo – a white mark of horizontal lines and a wheel beside the “talixo” wordmark

Rebranding

Brand strategy

Brand and category diagnosis

Desk research analysis

Style and tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Icons and infographics

Motion design

Implementation

Communication framework templates

Pitch deck template

Sales deck template

Photo shoot guidelines

Design system

Brand manual

Aerial view of a city junction with taxis on the road and a yellow route line ending in a circle
Talixo logo – a white mark of horizontal lines and a wheel beside the “talixo” wordmark

Rebranding

Brand strategy

Brand and category diagnosis

Desk research analysis

Style and tone

Visual identity

Logo

Key visual

Graphic elements

Illustrations

Icons and infographics

Motion design

Implementation

Communication framework templates

Pitch deck template

Sales deck template

Photo shoot guidelines

Design system

Brand manual

Aerial view of a city junction with taxis on the road and a yellow route line ending in a circle
Talixo logo – a white mark of horizontal lines and a wheel beside the “talixo” wordmark

Rebranding

Brand strategy

+

Visual identity

+

Implementation

+

Passengers receive the full package. The price and comfort are tailored to their needs, and both the car and driver are verified. They can sit back and enjoy a comfortable ride.

Passengers receive the full package. The price and comfort are tailored to their needs, and both the car and driver are verified. They can sit back and enjoy a comfortable ride.

Passengers receive the full package. The price and comfort are tailored to their needs, and both the car and driver are verified. They can sit back and enjoy a comfortable ride.

Smartphone showing the Talixo app’s “Upcoming jobs” list of rides from “Airport Kraków Balice (KRK)”, next to the orange app icon
Smartphone showing the Talixo app’s “Upcoming jobs” list of rides from “Airport Kraków Balice (KRK)”, next to the orange app icon

Talixo communicates with various target groups. Different branding elements—color, typography, photos, and illustrative materials—are used to create diverse messages.

Talixo communicates with various target groups. Different branding elements—color, typography, photos, and illustrative materials—are used to create diverse messages.

Talixo communicates with various target groups. Different branding elements—color, typography, photos, and illustrative materials—are used to create diverse messages.

Three Talixo posters on black – “book your ride” and two “your ride to travel” – each with a tone-of-voice note for its audience
Three Talixo posters on black – “book your ride” and two “your ride to travel” – each with a tone-of-voice note for its audience
Talixo “book your ride” poster with a photo of a woman and a bearded man in sunlight, on grey captioned “Individual clients”

We aimed for individual customers to quickly understand how Talixo works. Friendly messages were created using vibrant colors, photos, and oversized illustrations.

We aimed for individual customers to quickly understand how Talixo works. Friendly messages were created using vibrant colors, photos, and oversized illustrations.

Materials for drivers and taxi company representatives feature less orange color. Enlarged logo elements and photos are also used. This is a more formal way of communicating Talixo.

Materials for drivers and taxi company representatives feature less orange color. Enlarged logo elements and photos are also used. This is a more formal way of communicating Talixo.

Materials for drivers and taxi company representatives feature less orange color. Enlarged logo elements and photos are also used. This is a more formal way of communicating Talixo.

By changing the photos to black and white and using more striking typographic and layout solutions, we created visuals for corporate clients and investors.

By changing the photos to black and white and using more striking typographic and layout solutions, we created visuals for corporate clients and investors.

By changing the photos to black and white and using more striking typographic and layout solutions, we created visuals for corporate clients and investors.

Black Talixo logo and the line “your ride to travel” on a plain orange background
Black Talixo logo and the line “your ride to travel” on a plain orange background
Grid of Talixo brand manual pages in orange and grey: logo, typography and the “communication”, “social media” and “stationery” sections
Grid of Talixo brand manual pages in orange and grey: logo, typography and the “communication”, “social media” and “stationery” sections
  • Talixo post with a large orange “-15%” on white and the lines “Deal of the week” and “Code: weekend”
  • Talixo “We’re hiring” post: an orange panel with placeholder text over a photo of an office with plants and people at a table
  • White “Now! Bologne” lettering over an aerial view of a city with terracotta roofs, green hills and a blue sky
  • “Berlin” on a white panel over the Brandenburg Gate in warm light, with passers-by and a cyclist
  • “GBTA convention 2018” post – “11—15 August 2018”, “San Diego” – with an orange wave and black-and-white portraits of two representatives
  • “Let’s meet on WTM!” post – “London”, “5—7 November 2018” – with portraits of four representatives over London and Tower Bridge
  • Post with a pictogram of a traveller wheeling a suitcase towards a car on orange, captioned “Deal of the week” and “Code: weekend”
  • White “We’re hiring” lettering over a photo of an office meeting among plants, with the black Talixo logo on a white strip below

The primary font for Talixo is the sans-serif Theinhardt, used for slogans or titles. In longer texts and documents requiring online editing, the neutral and readable font Roboto is used.

The primary font for Talixo is the sans-serif Theinhardt, used for slogans or titles. In longer texts and documents requiring online editing, the neutral and readable font Roboto is used.

The primary font for Talixo is the sans-serif Theinhardt, used for slogans or titles. In longer texts and documents requiring online editing, the neutral and readable font Roboto is used.

Talixo typography board: “Theinhardt” and “Roboto Regular / Light” specimens with alphabets, numerals and text blocks
Talixo typography board: “Theinhardt” and “Roboto Regular / Light” specimens with alphabets, numerals and text blocks

The primary color of the brand is bright orange — positive, strong, and very distinctive, inspired by classic transportation signage and design.

The primary color of the brand is bright orange — positive, strong, and very distinctive, inspired by classic transportation signage and design.

The primary color of the brand is bright orange — positive, strong, and very distinctive, inspired by classic transportation signage and design.

Talixo colour palette: a large orange field “HEX: F5A800”, a dot pattern, grey and black, plus pink, violet, red and green accents
Talixo colour palette: a large orange field “HEX: F5A800”, a dot pattern, grey and black, plus pink, violet, red and green accents

The style of icons is reminiscent of road signs and airport signage. Depending on the need, icons can be used as illustrative and decorative elements or as smaller functional icons that help explain how the service works.

The style of icons is reminiscent of road signs and airport signage. Depending on the need, icons can be used as illustrative and decorative elements or as smaller functional icons that help explain how the service works.

The style of icons is reminiscent of road signs and airport signage. Depending on the need, icons can be used as illustrative and decorative elements or as smaller functional icons that help explain how the service works.

Pictogram board: travellers with suitcases and a driver in a cap, illustration design steps, icons and scenes numbered 1–3 on orange
Interface elements: pie, line and bar charts in orange, violet and pink, sliders, cross and tick icons and a “read more” button
Pictogram board: travellers with suitcases and a driver in a cap, illustration design steps, icons and scenes numbered 1–3 on orange
Interface elements: pie, line and bar charts in orange, violet and pink, sliders, cross and tick icons and a “read more” button
Pictogram board: travellers with suitcases and a driver in a cap, illustration design steps, icons and scenes numbered 1–3 on orange
Interface elements: pie, line and bar charts in orange, violet and pink, sliders, cross and tick icons and a “read more” button
Talixo stationery on orange: a letterhead, a black folder reading “Your ride to travel” and business cards in yellow, white and black
Talixo stationery on orange: a letterhead, a black folder reading “Your ride to travel” and business cards in yellow, white and black
A multi-lane street lined with high-rises, busy with cars and autumn trees, with the white line “Have a great ride!” at bottom left
A multi-lane street lined with high-rises, busy with cars and autumn trees, with the white line “Have a great ride!” at bottom left

2019

Design team:

Oksana Shmygol, Julek Wierzchowski, Paulina Duźniak, Mirosław Kliś

2019

Design team:

Oksana Shmygol, Julek Wierzchowski, Paulina Duźniak, Mirosław Kliś

2019

Design team:

Oksana Shmygol, Julek Wierzchowski, Paulina Duźniak, Mirosław Kliś

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte