Taproom in Tenczynka
TAPROOM is a two-in-one. It’s a bistro and a bar serving locally produced alcohol. For the new place in Tenczynka, we prepared its visual identity – from the logo through illustrations to social media templates.
Taproom in Tenczynka
TAPROOM is a two-in-one. It’s a bistro and a bar serving locally produced alcohol. For the new place in Tenczynka, we prepared its visual identity – from the logo through illustrations to social media templates.
Taproom in Tenczynka
TAPROOM is a two-in-one. It’s a bistro and a bar serving locally produced alcohol. For the new place in Tenczynka, we prepared its visual identity – from the logo through illustrations to social media templates.


Restaurants visual identity:
Strategy
Visual codes of categories
Research, trends
Style, tone
Visual identity
Logo
Illustrations
Graphic elements
Motion design
Written identity
Brand dictionary
Storytelling
Content
Copywriting
Selection of photos and illustrations
Photo shoot – art direction
Animations
Implementation
Social media communication framework
Signage inside and outside the restaurant
Design system
Brand manual
Material selection, technical preparation


Restaurants visual identity:
Strategy
+
Visual identity
+
Written identity
+
Content
+
Implementation
+


Restaurants visual identity:
Strategy
Visual codes of categories
Research, trends
Style, tone
Visual identity
Logo
Illustrations
Graphic elements
Motion design
Written identity
Brand dictionary
Storytelling
Content
Copywriting
Selection of photos and illustrations
Photo shoot – art direction
Animations
Implementation
Social media communication framework
Signage inside and outside the restaurant
Design system
Brand manual
Material selection, technical preparation


The focal point of the venue is the tap, a ceramic column with taps, from which you can pour your own beer, liqueurs, or vodka. Special attention is given to the placement of the distillation equipment – alembics and vats that resemble musical instruments or works of art
The focal point of the venue is the tap, a ceramic column with taps, from which you can pour your own beer, liqueurs, or vodka. Special attention is given to the placement of the distillation equipment – alembics and vats that resemble musical instruments or works of art
The focal point of the venue is the tap, a ceramic column with taps, from which you can pour your own beer, liqueurs, or vodka. Special attention is given to the placement of the distillation equipment – alembics and vats that resemble musical instruments or works of art


The Tenczynka brewery history dates back to the 16th century, but the current buildings mainly originate from the 19th century. We used AI to create the illustrations which helped us generate phantasmagorical landscapes of Tenczynka over the centuries.
The Tenczynka brewery history dates back to the 16th century, but the current buildings mainly originate from the 19th century. We used AI to create the illustrations which helped us generate phantasmagorical landscapes of Tenczynka over the centuries.
The Tenczynka brewery history dates back to the 16th century, but the current buildings mainly originate from the 19th century. We used AI to create the illustrations which helped us generate phantasmagorical landscapes of Tenczynka over the centuries.


We also prepared social media templates and minimalist printed materials.
We also prepared social media templates and minimalist printed materials.
We also prepared social media templates and minimalist printed materials.




The architectural design of TAPROOM was handled by the Warsaw-based studio, Projekt Praga.
The architectural design of TAPROOM was handled by the Warsaw-based studio, Projekt Praga.
The architectural design of TAPROOM was handled by the Warsaw-based studio, Projekt Praga.


2023
Design team:
Tomasz Jurecki, Julek Wierzchowski, Oksana Shmygol, Łukasz Wojtysko, Mirek Kliś
2023
Design team:
Tomasz Jurecki, Julek Wierzchowski, Oksana Shmygol, Łukasz Wojtysko, Mirek Kliś
2023
Design team:
Tomasz Jurecki, Julek Wierzchowski, Oksana Shmygol, Łukasz Wojtysko, Mirek Kliś

Let's talk about cooperation
© 2026 × studio otwarte

Let's talk about cooperation
© 2026 × studio otwarte

Let's talk about cooperation
© 2026 × studio otwarte






