Taproom in Tenczynka

TAPROOM is a two-in-one. It’s a bistro and a bar serving locally produced alcohol. For the new place in Tenczynka, we prepared its visual identity – from the logo through illustrations to social media templates.

Taproom in Tenczynka

TAPROOM is a two-in-one. It’s a bistro and a bar serving locally produced alcohol. For the new place in Tenczynka, we prepared its visual identity – from the logo through illustrations to social media templates.

Taproom in Tenczynka

TAPROOM is a two-in-one. It’s a bistro and a bar serving locally produced alcohol. For the new place in Tenczynka, we prepared its visual identity – from the logo through illustrations to social media templates.

Overhead view of a wooden table set with fish and lemon, small plates, a basket of bread and glasses beside black napkins.
The “Taproom” logotype in thin white capitals, with the double O arranged to form a percent sign.

Restaurants visual identity:

Strategy

Visual codes of categories

Research, trends

Style, tone

Visual identity

Logo

Illustrations

Graphic elements

Motion design

Written identity

Brand dictionary

Storytelling

Content

Copywriting

Selection of photos and illustrations

Photo shoot – art direction

Animations

Implementation

Social media communication framework

Signage inside and outside the restaurant

Design system

Brand manual

Material selection, technical preparation

Overhead view of a wooden table set with fish and lemon, small plates, a basket of bread and glasses beside black napkins.
The “Taproom” logotype in thin white capitals, with the double O arranged to form a percent sign.

Restaurants visual identity:

Strategy

+

Visual identity

+

Written identity

+

Content

+

Implementation

+

Overhead view of a wooden table set with fish and lemon, small plates, a basket of bread and glasses beside black napkins.
The “Taproom” logotype in thin white capitals, with the double O arranged to form a percent sign.

Restaurants visual identity:

Strategy

Visual codes of categories

Research, trends

Style, tone

Visual identity

Logo

Illustrations

Graphic elements

Motion design

Written identity

Brand dictionary

Storytelling

Content

Copywriting

Selection of photos and illustrations

Photo shoot – art direction

Animations

Implementation

Social media communication framework

Signage inside and outside the restaurant

Design system

Brand manual

Material selection, technical preparation

The focal point of the venue is the tap, a ceramic column with taps, from which you can pour your own beer, liqueurs, or vodka. Special attention is given to the placement of the distillation equipment – alembics and vats that resemble musical instruments or works of art

The focal point of the venue is the tap, a ceramic column with taps, from which you can pour your own beer, liqueurs, or vodka. Special attention is given to the placement of the distillation equipment – alembics and vats that resemble musical instruments or works of art

The focal point of the venue is the tap, a ceramic column with taps, from which you can pour your own beer, liqueurs, or vodka. Special attention is given to the placement of the distillation equipment – alembics and vats that resemble musical instruments or works of art

  • Vaulted brick interior with a red cylindrical tap column at its centre, red shelves of glasses and wooden benches.
  • A glass of amber beer on a drip tray beneath chrome taps with black handles set into a burgundy column.
  • Copper stills behind an arched glass wall, with a bar, stools and wooden benches beneath a brick vault.
  • A table in a wood-panelled nook laid with dishes in a shaft of light, beneath three ceramic pendant lamps.
Layout with a large “Taproom” logotype, the line “Nowe miejsce w Browarze Tenczynek.” and a photo of a laden table.
Layout with a large “Taproom” logotype, the line “Nowe miejsce w Browarze Tenczynek.” and a photo of a laden table.
  • Vertical story: a bowl of vegetables on a wooden table, the line “Nowe miejsce w Browarze Tenczynek.” and the “Taproom” logo.
  • Vertical story: a painted landscape of white buildings, a chimney and a tree above a large “T/R” monogram and “Bistro & Pub”.

The Tenczynka brewery history dates back to the 16th century, but the current buildings mainly originate from the 19th century. We used AI to create the illustrations which helped us generate phantasmagorical landscapes of Tenczynka over the centuries.

The Tenczynka brewery history dates back to the 16th century, but the current buildings mainly originate from the 19th century. We used AI to create the illustrations which helped us generate phantasmagorical landscapes of Tenczynka over the centuries.

The Tenczynka brewery history dates back to the 16th century, but the current buildings mainly originate from the 19th century. We used AI to create the illustrations which helped us generate phantasmagorical landscapes of Tenczynka over the centuries.

We also prepared social media templates and minimalist printed materials.

We also prepared social media templates and minimalist printed materials.

We also prepared social media templates and minimalist printed materials.

Two “Taproom” menus and business cards on a wooden surface, beside a glass with a white “T/R” monogram on black.
Two “Taproom” menus and business cards on a wooden surface, beside a glass with a white “T/R” monogram on black.

The architectural design of TAPROOM was handled by the Warsaw-based studio, Projekt Praga.

The architectural design of TAPROOM was handled by the Warsaw-based studio, Projekt Praga.

The architectural design of TAPROOM was handled by the Warsaw-based studio, Projekt Praga.

A dark building facade at dusk with an illuminated “Taproom” sign and two arched windows glowing with warm interior light.
A dark building facade at dusk with an illuminated “Taproom” sign and two arched windows glowing with warm interior light.

2023

Design team:

Tomasz Jurecki, Julek Wierzchowski, Oksana Shmygol, Łukasz Wojtysko, Mirek Kliś

2023

Design team:

Tomasz Jurecki, Julek Wierzchowski, Oksana Shmygol, Łukasz Wojtysko, Mirek Kliś

2023

Design team:

Tomasz Jurecki, Julek Wierzchowski, Oksana Shmygol, Łukasz Wojtysko, Mirek Kliś

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

© 2026 × studio otwarte