TLC – Safe contruction
TLC specializes in the equipment essential for construction and industrial projects. In addition to providing well-thought-out solutions, it offers support throughout the entire process: from the start of construction to its completion.
TLC – Safe contruction
TLC specializes in the equipment essential for construction and industrial projects. In addition to providing well-thought-out solutions, it offers support throughout the entire process: from the start of construction to its completion.
TLC – Safe contruction
TLC specializes in the equipment essential for construction and industrial projects. In addition to providing well-thought-out solutions, it offers support throughout the entire process: from the start of construction to its completion.
Rebranding:
Brand strategy
Diagnosis of the current state of the brand
Category analysis
Target group analysis
Insight
Mission, vision, values
Brand architecture and portfolio
Brand positioning
Communication strategy
Style and tone of narration
Visual identity
Logo redesign
Sub-brand signage system
Key visual
Illustrations
Icons and infographics
Motion design
Written identity
Brand dictionary
Storytelling
Content
Copywriting
Photo shoot – art direction
Selection of photos and illustrations
Wdrożenie i obsługa
Implementation plan
Design system
Brand manual
Motion design
Social media communication framework
Pitch deck, sales deck
Promotional materials
Rebranding:
Brand strategy
Diagnosis of the current state of the brand
Category analysis
Target group analysis
Insight
Mission, vision, values
Brand architecture and portfolio
Brand positioning
Communication strategy
Style and tone of narration
Visual identity
Logo redesign
Sub-brand signage system
Key visual
Illustrations
Icons and infographics
Motion design
Written identity
Brand dictionary
Storytelling
Content
Copywriting
Photo shoot – art direction
Selection of photos and illustrations
Wdrożenie i obsługa
Implementation plan
Design system
Brand manual
Motion design
Social media communication framework
Pitch deck, sales deck
Promotional materials
Rebranding:
Brand strategy
+
Visual identity
+
Written identity
+
Content
+
Wdrożenie i obsługa
+
Change process in the company
Together with the client, we developed a brand strategy and communication principles. The first task was to organize the brand architecture and product portfolio.
Change process in the company
Together with the client, we developed a brand strategy and communication principles. The first task was to organize the brand architecture and product portfolio.
Change process in the company
Together with the client, we developed a brand strategy and communication principles. The first task was to organize the brand architecture and product portfolio.
Brand architecture
We unified the sub-brands through visual and written communication. From now on, they support the main TLC brand and influence each other.
Brand architecture
We unified the sub-brands through visual and written communication. From now on, they support the main TLC brand and influence each other.
Brand architecture
We unified the sub-brands through visual and written communication. From now on, they support the main TLC brand and influence each other.
Communication
Competitive companies base their communication on product and price positioning. We saw this as an opportunity to differentiate the TLC brand in the market.
The new brand strategy and communication principles are based on a common need shared by all TLC customers: ensuring peace of mind during the complex construction process.
Communication
Competitive companies base their communication on product and price positioning. We saw this as an opportunity to differentiate the TLC brand in the market.
The new brand strategy and communication principles are based on a common need shared by all TLC customers: ensuring peace of mind during the complex construction process.
Communication
Competitive companies base their communication on product and price positioning. We saw this as an opportunity to differentiate the TLC brand in the market.
The new brand strategy and communication principles are based on a common need shared by all TLC customers: ensuring peace of mind during the complex construction process.
Idea – protection symbol
We emphasized peace and safety with a simple symbol constructed similarly to the logotype letters. It symbolizes care, protection, embracing, securing, and fencing off the construction site.
Idea – protection symbol
We emphasized peace and safety with a simple symbol constructed similarly to the logotype letters. It symbolizes care, protection, embracing, securing, and fencing off the construction site.
Idea – protection symbol
We emphasized peace and safety with a simple symbol constructed similarly to the logotype letters. It symbolizes care, protection, embracing, securing, and fencing off the construction site.
The symbol embraces and creates a protective field.
The symbol embraces and creates a protective field.
The symbol embraces and creates a protective field.
From Brand Symbol to Details
We translated the modularity of the offerings and products into the way graphic elements are constructed – the logotype, protection symbol, icon details, and cutouts in the fills. This ensured graphic consistency from the brand symbol to the smallest details.
From Brand Symbol to Details
We translated the modularity of the offerings and products into the way graphic elements are constructed – the logotype, protection symbol, icon details, and cutouts in the fills. This ensured graphic consistency from the brand symbol to the smallest details.
From Brand Symbol to Details
We translated the modularity of the offerings and products into the way graphic elements are constructed – the logotype, protection symbol, icon details, and cutouts in the fills. This ensured graphic consistency from the brand symbol to the smallest details.
Modular Design System
The new design system is flexible and easy to apply in both digital media and print. It is based on simple composition principles and three main types of layouts: branding, product, and technical.
Modular Design System
The new design system is flexible and easy to apply in both digital media and print. It is based on simple composition principles and three main types of layouts: branding, product, and technical.
Modular Design System
The new design system is flexible and easy to apply in both digital media and print. It is based on simple composition principles and three main types of layouts: branding, product, and technical.
since 2023
Design team:
Julek Wierzchowski, Tomasz Jurecki, Patrycja Mola, Paweł Loedl, Przemek Żyła, Łukasz Wojtysko, Mirek Kliś
TLC team:
Anna Bednarz, Klaudia Kalisio
since 2023
Design team:
Julek Wierzchowski, Tomasz Jurecki, Patrycja Mola, Paweł Loedl, Przemek Żyła, Łukasz Wojtysko, Mirek Kliś
TLC team:
Anna Bednarz, Klaudia Kalisio
since 2023
Design team:
Julek Wierzchowski, Tomasz Jurecki, Patrycja Mola, Paweł Loedl, Przemek Żyła, Łukasz Wojtysko, Mirek Kliś
TLC team:
Anna Bednarz, Klaudia Kalisio
Let's talk about cooperation
© 2026 × studio otwarte
Let's talk about cooperation
© 2026 × studio otwarte
Let's talk about cooperation
© 2026 × studio otwarte