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United Soil - From soil with love

United Soil is a family-owned company founded out of a love for traditional, organic food.

United Soil - From soil with love

United Soil is a family-owned company founded out of a love for traditional, organic food.

United Soil - From soil with love

United Soil is a family-owned company founded out of a love for traditional, organic food.

Three United Soil “polskie kimchi” jars with red, orange and teal labels on a wooden table with a glass carafe and a vase

Branding for the pickles business:

Brand strategy

Visual codes of the category

Research, trends

Style and tone

Written identity

Brand name

Storytelling

Brand claim

Visual identity

Logo

Key visual

Illustrations, icons

Packaging

Labels graphic design

Implementation

Copywriting

Social media communication framework

Technical preparation of packaging

Three United Soil “polskie kimchi” jars with red, orange and teal labels on a wooden table with a glass carafe and a vase

Branding for the pickles business:

Brand strategy

Visual codes of the category

Research, trends

Style and tone

Written identity

Brand name

Storytelling

Brand claim

Visual identity

Logo

Key visual

Illustrations, icons

Packaging

Labels graphic design

Implementation

Copywriting

Social media communication framework

Technical preparation of packaging

Three United Soil “polskie kimchi” jars with red, orange and teal labels on a wooden table with a glass carafe and a vase

Branding for the pickles business:

Brand strategy

+

Written identity

+

Visual identity

+

Packaging

+

Implementation

+

Pickles have been known for centuries for their excellent taste and health benefits. The United Soil brand is intended for foreign markets, where fermentation is a little-known method of food preservation.

Pickles have been known for centuries for their excellent taste and health benefits. The United Soil brand is intended for foreign markets, where fermentation is a little-known method of food preservation.

Pickles have been known for centuries for their excellent taste and health benefits. The United Soil brand is intended for foreign markets, where fermentation is a little-known method of food preservation.

The United Soil logo: a rectangular mark with a sun over diagonal field furrows and the “United Soil” wordmark on light grey
The United Soil logo: a rectangular mark with a sun over diagonal field furrows and the “United Soil” wordmark on light grey
Two-part ad “from soil” / “with love”: hands picking a lettuce in a vegetable bed and hands serving a plate of roast vegetables
Two-part ad “from soil” / “with love”: hands picking a lettuce in a vegetable bed and hands serving a plate of roast vegetables
Five United Soil jars in a row: green “polskie kimchi”, pink “buraki kiszone”, yellow “kapusta kiszona”, then orange and red kimchi
Five United Soil jars in a row: green “polskie kimchi”, pink “buraki kiszone”, yellow “kapusta kiszona”, then orange and red kimchi
United Soil identity board: red “kimchi” labels, the Flama Condensed and Nocturno Display Bold typefaces and “brine pickles” lettering
United Soil identity board: red “kimchi” labels, the Flama Condensed and Nocturno Display Bold typefaces and “brine pickles” lettering
  • United Soil poster “from soil with love”: an overhead shot of creamy soup with kale, bread, salt and a cast-iron pan on boards
  • Yellow United Soil poster “from soil with love” with an engraving-style cabbage and text about the family business
  • Two-part ad “from soil” / “with love”: a man gathering plants in a field at sunset and a woman chopping vegetables in a kitchen
  • Orange and white United Soil poster with a “polskie kimchi z przyprawami piernikowymi” jar and the line “Unique spicy flavour”
  • United Soil poster “from soil with love”: hands slicing spring onions on a wooden board next to a jar full of chopped onions
  • Purple United Soil poster “brand new beets” with an engraving-style drawing of leafy beetroots and text about the family business
  • United Soil poster “from soil with love”: a white bowl of vegetable soup with a spoon, cherry tomatoes, coriander and a red chilli
  • United Soil poster “from soil with love”: hands mixing kimchi in a bowl beside carrots, a white radish and bowls of chilli powder
A cotton United Soil tote with a black cabbage drawing and the line “from soil with love”, with vegetables poking out of the top
A United Soil business card with a yellow-green panel, logo and “contact@united-soil.com” on a sunlit wooden table
A cotton United Soil tote with a black cabbage drawing and the line “from soil with love”, with vegetables poking out of the top
A United Soil business card with a yellow-green panel, logo and “contact@united-soil.com” on a sunlit wooden table
A cotton United Soil tote with a black cabbage drawing and the line “from soil with love”, with vegetables poking out of the top
A United Soil business card with a yellow-green panel, logo and “contact@united-soil.com” on a sunlit wooden table

Nasze Kimchi to koreańska tradycja i europejskie serce.

Nasze Kimchi to koreańska tradycja i europejskie serce.

Nasze Kimchi to koreańska tradycja i europejskie serce.

Overhead view of a savoy cabbage, a black jar lid printed “from soil with love” and a bowl of pink salt on a wooden board
Overhead view of a savoy cabbage, a black jar lid printed “from soil with love” and a bowl of pink salt on a wooden board
  • A United Soil “kapusta kiszona z olejem rydzowym” jar on a board with savoy cabbage, a halved cabbage, a bottle of oil and salt
  • A United Soil “ogórki kiszone z miętą i miodem” jar with a teal label, shot from above among fresh cucumbers
  • A black jar lid with “from soil with love”, a short text and a field graphic, set among dark green leaves
  • A “kimchi koreańskie” jar with a black “Hot” label on a board, Chinese cabbage behind it and garlic, daikon and ginger nearby
  • A United Soil “kapusta kiszona z olejem rydzowym” jar with a yellow label on a mossy stone outdoors
  • Top-down view of a black jar lid printed “from soil with love” with a field graphic, against a mossy rock
  • A United Soil “buraki kiszone w zakwasie” jar with a pink label on a board, beside beetroots, garlic, herbs and a glass carafe
  • A wooden board engraved with the United Soil logo, with cinnamon sticks, a bowl of pink salt and nutmegs, and a copper pot behind
  • A United Soil “polskie kimchi z papryką wędzoną” jar on a wooden table beside a plate of chillies, a fork and salt
A grid of 15 United Soil posts: photos of pickles and vegetables, “polskie kimchi”, “kiszone pomidory” and “No1” tiles, and a man’s portrait
A grid of 15 United Soil posts: photos of pickles and vegetables, “polskie kimchi”, “kiszone pomidory” and “No1” tiles, and a man’s portrait
A green kimchi jar turned round to show its barcode, in front of a taller pink jar of pickled beetroot on a pale background

2016

Design & Art Direction:

Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki

Copywriting:

Anna Słowiakowska

Photos:

Oni Studio

2016

Design & Art Direction:

Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki

Copywriting:

Anna Słowiakowska

Photos:

Oni Studio

2016

Design & Art Direction:

Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki

Copywriting:

Anna Słowiakowska

Photos:

Oni Studio

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte