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The world of friendly technology

Vasco is a manufacturer of smart speech translators, whose performance becomes increasingly fluid as technology advances.

The world of friendly technology

Vasco is a manufacturer of smart speech translators, whose performance becomes increasingly fluid as technology advances.

The world of friendly technology

Vasco is a manufacturer of smart speech translators, whose performance becomes increasingly fluid as technology advances.

A woman holds a black handheld translator towards a smiling man in a cap and sunglasses against a pale, sunlit sky.
The “Vasco Translator” logotype: wide black “Vasco” lettering with a crossbarless A above a lighter “Translator”.

Rebranding:

Brand strategy:

Brand diagnosis

Competitor analysis

Target group analysis

Concumer insights

Brand architecture and portfolio

Brand positioning

Communication strategy

Style and tone of narration

Mission, vision, values

Implementation plan and workshops

Written identity

Storytelling

Brand dictionary

Visual identity

Logo

Key visual

Packaging

Icons and infographics

Motion design

Implementation

Social media framework

Pitch deck

Material templates

Animations

Design system

Brand manual

Packaging

Design and graphic concepts

Preparation and supervision of printing

A woman holds a black handheld translator towards a smiling man in a cap and sunglasses against a pale, sunlit sky.
The “Vasco Translator” logotype: wide black “Vasco” lettering with a crossbarless A above a lighter “Translator”.

Rebranding:

Brand strategy:

Brand diagnosis

Competitor analysis

Target group analysis

Concumer insights

Brand architecture and portfolio

Brand positioning

Communication strategy

Style and tone of narration

Mission, vision, values

Implementation plan and workshops

Written identity

Storytelling

Brand dictionary

Visual identity

Logo

Key visual

Packaging

Icons and infographics

Motion design

Implementation

Social media framework

Pitch deck

Material templates

Animations

Design system

Brand manual

Packaging

Design and graphic concepts

Preparation and supervision of printing

A woman holds a black handheld translator towards a smiling man in a cap and sunglasses against a pale, sunlit sky.
The “Vasco Translator” logotype: wide black “Vasco” lettering with a crossbarless A above a lighter “Translator”.

Rebranding:

Brand strategy:

+

Written identity

+

Visual identity

+

Implementation

+

Packaging

+

We provided strategic support and developed a new visual and written communication strategy. Vasco, in its new iteration, positions itself as a creator of friendly technology. This allows users to focus on exploring the world and confidently taking on new challenges.

We provided strategic support and developed a new visual and written communication strategy. Vasco, in its new iteration, positions itself as a creator of friendly technology. This allows users to focus on exploring the world and confidently taking on new challenges.

We provided strategic support and developed a new visual and written communication strategy. Vasco, in its new iteration, positions itself as a creator of friendly technology. This allows users to focus on exploring the world and confidently taking on new challenges.

The former “Vasco Electronics” logo: a V built from pink, blue and green triangles with charcoal lettering on a pale background.
The new black “Vasco” logotype with “Translator” beneath it, centred on a pale beige background.
The former “Vasco Electronics” logo: a V built from pink, blue and green triangles with charcoal lettering on a pale background.
The new black “Vasco” logotype with “Translator” beneath it, centred on a pale beige background.
The former “Vasco Electronics” logo: a V built from pink, blue and green triangles with charcoal lettering on a pale background.
The new black “Vasco” logotype with “Translator” beneath it, centred on a pale beige background.

Communication Symbol

From the first two letters of the logotype, we created a universal communication symbol, understandable by people from all over the world.

Communication Symbol

From the first two letters of the logotype, we created a universal communication symbol, understandable by people from all over the world.

Communication Symbol

From the first two letters of the logotype, we created a universal communication symbol, understandable by people from all over the world.

We aimed to present technology in a humanistic way. The new branding features muted, delicate colors and soft, rounded shapes.

We aimed to present technology in a humanistic way. The new branding features muted, delicate colors and soft, rounded shapes.

We aimed to present technology in a humanistic way. The new branding features muted, delicate colors and soft, rounded shapes.

Brand elements: logotype, “VA” symbol, communication symbol, Favorit and Old Standard type, icons, bubbles, colours and photos.
Brand elements: logotype, “VA” symbol, communication symbol, Favorit and Old Standard type, icons, bubbles, colours and photos.

Many technology companies depict a fast-paced, crowded, and overstimulated reality, but we focused on interpersonal communication and everyday situations.

Many technology companies depict a fast-paced, crowded, and overstimulated reality, but we focused on interpersonal communication and everyday situations.

Many technology companies depict a fast-paced, crowded, and overstimulated reality, but we focused on interpersonal communication and everyday situations.

Two men talk across a table, overlaid with “Let’s talk!” and “Parliamo!” separated by a symbol made of two angle brackets.
Two men talk across a table, overlaid with “Let’s talk!” and “Parliamo!” separated by a symbol made of two angle brackets.
Speech-bubble layouts: a “Vasco Translator M3” poster with a couple on a terrace, a “Let’s talk! Parliamo!” card and two photos.
Close crop of the layouts: a “Vasco Translator M3” poster, a “Let’s talk! Parliamo!” bubble, a café scene and two men walking.
An illuminated “Translator M3” bubble sign, a slogan bubble on an office glass wall and an upright Vasco digital display.
Close crop: a glowing “Translator M3” bubble, a “Jesteśmy pionierami…” bubble on an office glass wall and a screen totem.

Vasco is multilingual and comes in many colors. In designing materials, we prepared a color palette that can be changed depending on the market and cultural context.

Vasco is multilingual and comes in many colors. In designing materials, we prepared a color palette that can be changed depending on the market and cultural context.

Vasco is multilingual and comes in many colors. In designing materials, we prepared a color palette that can be changed depending on the market and cultural context.

Layout “10 silników tłumaczeniowych w 1 urządzeniu” with V4 and M3 translators and “Cześć!”, “Hello!” and “Let’s talk!” bubbles.
Layout “10 silników tłumaczeniowych w 1 urządzeniu” with V4 and M3 translators and “Cześć!”, “Hello!” and “Let’s talk!” bubbles.
Layout grid over pink columns: a green “Nagłówek / Tekst” bubble, a classroom photo, a “mini 3” translator and an “odkryj” button.

The design system is flexible and scalable—easy to use in digital media and print. It is based on simple composition principles and three main types of layouts: image-based, product-based, and image-product hybrid.

Layout grid over pink columns: a green “Nagłówek / Tekst” bubble, a classroom photo, a “mini 3” translator and an “odkryj” button.

The design system is flexible and scalable—easy to use in digital media and print. It is based on simple composition principles and three main types of layouts: image-based, product-based, and image-product hybrid.

Layout grid over pink columns: a green “Nagłówek / Tekst” bubble, a classroom photo, a “mini 3” translator and an “odkryj” button.

The design system is flexible and scalable—easy to use in digital media and print. It is based on simple composition principles and three main types of layouts: image-based, product-based, and image-product hybrid.

  • Vertical post: two young men walk past a brick building, with the bracket symbol, “Vasco” logo and the line “Język zostaw nam.”
  • Vertical post with the line “Przełamiemy barierę językową za ciebie.”, the “Vasco” logo and a photo of two men walking.
  • Vertical post “Przełamiemy barierę językową za ciebie.” with a “mini 3” translator, “Vasco translator M3” and a photo of two men.
  • Post “Przełamiemy barierę językową za ciebie.” with a translator, “translator M3” features, an “odkryj” button and a photo below.
  • Square post on cream: “Przełamiemy barierę językową za ciebie.”, a translator and a woman at a whiteboard in a classroom.
  • Terracotta banner: “Przełamiemy barierę językową za ciebie.”, an M3 translator, a “dowiedz się więcej” button and a couple talking.
  • Banner on mustard with “Przełamiemy barierę językową za ciebie.”, the M3 translator and two women reading a sheet of paper.
  • Banner “Przełamiemy barierę językową za ciebie.” with a translator, a “Vasco translator M3” bubble and a woman talking to a medic.
  • Layout reading “Translator Vasco tłumaczy ponad 70 języków z całego świata.” with a black M3 and a white V4 translator on green.

User Experience

Consistent solutions for both the digital and analog worlds. Users experience the same flow whether they are viewing content online or opening a package.

User Experience

Consistent solutions for both the digital and analog worlds. Users experience the same flow whether they are viewing content online or opening a package.

User Experience

Consistent solutions for both the digital and analog worlds. Users experience the same flow whether they are viewing content online or opening a package.

When designing the translator’s packaging, we drew inspiration
from a dictionary. Once the sleeve is removed, the box opens like a book.

When designing the translator’s packaging, we drew inspiration
from a dictionary. Once the sleeve is removed, the box opens like a book.

When designing the translator’s packaging, we drew inspiration
from a dictionary. Once the sleeve is removed, the box opens like a book.

A white “Vasco” box slid into a pale peach sleeve with a notch and the label “Vasco Translator V3”.
A white “Vasco” box printed with “Hola”, “Olá”, “Hallo”, “Cześć” and “こんにちは” beside a pale blue “Vasco Translator V4” sleeve.
A white “Vasco” box printed with “Hola”, “Olá”, “Hallo”, “Cześć” and “こんにちは” beside a pale blue “Vasco Translator V4” sleeve.

The brand manual we prepared contains all guidelines related to strategy as well as visual and written communication.

The brand manual we prepared contains all guidelines related to strategy as well as visual and written communication.

The brand manual we prepared contains all guidelines related to strategy as well as visual and written communication.

Overview of 35 Vasco brand manual pages in a grid: the “Brand manual” cover, logotypes, colours, typography, photos and layouts.Overview of 35 Vasco brand manual pages in a grid: the “Brand manual” cover, logotypes, colours, typography, photos and layouts.
A white “Keep calm and say what you want*” T-shirt, a blue one with a “Hola!” bubble and a canvas “Hello” tote on a woman’s shoulder.
A white “Keep calm and say what you want*” T-shirt, a blue one with a “Hola!” bubble and a canvas “Hello” tote on a woman’s shoulder.

Since 2023

Design team:

Art directors: Julek Wierzchowski

Team:

Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Paweł Loedl, Łukasz Wojtysko

Vasco team:

Karolina Szulc, Piotr Michalski, Anna Jaworska-Płaska

Since 2023

Design team:

Art directors: Julek Wierzchowski

Team:

Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Paweł Loedl, Łukasz Wojtysko

Vasco team:

Karolina Szulc, Piotr Michalski, Anna Jaworska-Płaska

Since 2023

Design team:

Art directors: Julek Wierzchowski

Team:

Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Paweł Loedl, Łukasz Wojtysko

Vasco team:

Karolina Szulc, Piotr Michalski, Anna Jaworska-Płaska

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte