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X-lander - every road is an adventure

One of the most recognizable stroller brands. Intriducing the new collection initiated the redesign of the brand’s visual identity.

X-lander - every road is an adventure

One of the most recognizable stroller brands. Intriducing the new collection initiated the redesign of the brand’s visual identity.

X-lander - every road is an adventure

One of the most recognizable stroller brands. Intriducing the new collection initiated the redesign of the brand’s visual identity.

A woman in a yellow cardigan holds a toddler in a palm-filled greenhouse, with a blue and pink pushchair in front.
White “X-lander” wordmark set in slanted, dynamic letters with rounded ends.

Rebranding:

Brand strategy

Brand diagnosis

Competitor analysis

Target group analysis

Brand architecture and portfolio

Brand positioning

Communication strategy

Style and tone of narration

Social media plan

Visual identity

Logo

Key visual

Packaging

Icons and infographics

Motion design

Packaging design

Written identity

Storytelling

Brand dictionary

Implementation

Material selection, technical preparation

Communication framework templates

Photo shoot – art directing and production

Sales deck templates

Animations

Promotional campaigns

Brand launch

Design system

Brand manual

Website

User Experience Design

Web Design

Front-end development

Back-end development

Content management

A woman in a yellow cardigan holds a toddler in a palm-filled greenhouse, with a blue and pink pushchair in front.
White “X-lander” wordmark set in slanted, dynamic letters with rounded ends.

Rebranding:

Brand strategy

+

Visual identity

+

Written identity

+

Implementation

+

Website

+

A woman in a yellow cardigan holds a toddler in a palm-filled greenhouse, with a blue and pink pushchair in front.
White “X-lander” wordmark set in slanted, dynamic letters with rounded ends.

Rebranding:

Brand strategy

Brand diagnosis

Competitor analysis

Target group analysis

Brand architecture and portfolio

Brand positioning

Communication strategy

Style and tone of narration

Social media plan

Visual identity

Logo

Key visual

Packaging

Icons and infographics

Motion design

Packaging design

Written identity

Storytelling

Brand dictionary

Implementation

Material selection, technical preparation

Communication framework templates

Photo shoot – art directing and production

Sales deck templates

Animations

Promotional campaigns

Brand launch

Design system

Brand manual

Website

User Experience Design

Web Design

Front-end development

Back-end development

Content management

We developed a new communication language – both verbal and visual. The scope of work included storytelling about the product, refreshing the visual identity, key visuals, a photo shoot, and the implementation of promotional materials.

We developed a new communication language – both verbal and visual. The scope of work included storytelling about the product, refreshing the visual identity, key visuals, a photo shoot, and the implementation of promotional materials.

We developed a new communication language – both verbal and visual. The scope of work included storytelling about the product, refreshing the visual identity, key visuals, a photo shoot, and the implementation of promotional materials.

Black “X-lander” wordmark in slanted, rounded letters centred on a light grey background.
Black “X-lander” wordmark in slanted, rounded letters centred on a light grey background.

We improved typography and the details of the logo to ensure its correct reproduction in every technique.

We improved typography and the details of the logo to ensure its correct reproduction in every technique.

We improved typography and the details of the logo to ensure its correct reproduction in every technique.

A man pushes a blue pushchair with a child through a garden as a woman walks alongside, under a large white “explore”.
A man pushes a blue pushchair with a child through a garden as a woman walks alongside, under a large white “explore”.

The new communication framework includes guidelines for model names and a typographic system for product labeling.

The new communication framework includes guidelines for model names and a typographic system for product labeling.

The new communication framework includes guidelines for model names and a typographic system for product labeling.

Blue and red pushchair in profile against a coral background, in front of large white “X-Pulse” lettering.
Large white brush-script lettering reading “explore” across a plain bright blue background.
Blue and red pushchair in profile against a coral background, in front of large white “X-Pulse” lettering.
Large white brush-script lettering reading “explore” across a plain bright blue background.
Blue and red pushchair in profile against a coral background, in front of large white “X-Pulse” lettering.
Large white brush-script lettering reading “explore” across a plain bright blue background.
Three layouts pairing pushchairs with model names: “X-Move” on orange, and “X-Cite” on teal and on white.
Three layouts pairing pushchairs with model names: “X-Move” on orange, and “X-Cite” on teal and on white.
Catalogues and leaflets on blue: family photos with pushchairs, the word “experience” and model pages such as “X-Pulse”.
Catalogues and leaflets on blue: family photos with pushchairs, the word “experience” and model pages such as “X-Pulse”.

We designed a series of packaging and POS materials, both for strollers and a wide range of accessories.

We designed a series of packaging and POS materials, both for strollers and a wide range of accessories.

We designed a series of packaging and POS materials, both for strollers and a wide range of accessories.

  • A child’s hands hold a catalogue showing a girl by a turquoise pushchair, with “explore” and “Każda droga to przygoda”.
  • Accessories on blue: an “X-Rest” box with a grey cushion, two black “X-Muff” bags, an “X-Mug” cup holder and leaflets.
  • A hand holds a black drawstring bag printed “X-Muff” with blue brush lettering, against a blue background.
  • Hands hold an open “X-Rest” box with a soft grey insert and white “expand” script, on a blue background.
  • Catalogues and leaflets on blue: family photos with pushchairs, the word “experience” and model pages such as “X-Pulse”.
Colourful “X-lander” cards reading “New adventure ahead”, plus model cards for “X-Run”, “X-Pulse”, “X-Move” and “X-Cite”.

Every walk can turn into a real adventure; just take a turn from the familiar park paths to unknown forest trails.

Every walk can turn into a real adventure; just take a turn from the familiar park paths to unknown forest trails.

Every walk can turn into a real adventure; just take a turn from the familiar park paths to unknown forest trails.

A man in a red checked shirt rocks a pushchair with a sleeping baby, seen from above beside a white table.
A bearded man climbs stairs carrying a toddler in one arm and a folded black “X-lander” pushchair on his back.
A man in a red checked shirt rocks a pushchair with a sleeping baby, seen from above beside a white table.
A bearded man climbs stairs carrying a toddler in one arm and a folded black “X-lander” pushchair on his back.
A man in a red checked shirt rocks a pushchair with a sleeping baby, seen from above beside a white table.
A bearded man climbs stairs carrying a toddler in one arm and a folded black “X-lander” pushchair on his back.

2017

Studio team::

Oksana Shmygol, Julek Wierzchowski, Paweł Loedl, Maciej Mach, Jan Drozd, Piotr Baran, Anna Maria Słowiakowska, Mirosław Kliś, Photo: Małgorzata Turczyńska

2017

Studio team::

Oksana Shmygol, Julek Wierzchowski, Paweł Loedl, Maciej Mach, Jan Drozd, Piotr Baran, Anna Maria Słowiakowska, Mirosław Kliś, Photo: Małgorzata Turczyńska

2017

Studio team::

Oksana Shmygol, Julek Wierzchowski, Paweł Loedl, Maciej Mach, Jan Drozd, Piotr Baran, Anna Maria Słowiakowska, Mirosław Kliś, Photo: Małgorzata Turczyńska

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte

Mimiś from Studio Otwarte — portrait of a man in glasses and a black T-shirt, seated in an armchair by a window

Let's talk about cooperation

studio@otwarte.com.pl

+48 12 431 09 84

facebook

linkedin

instagram

© 2026 × studio otwarte